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2016 – A Year in Traditional Media

Shift Communications

PR people often talk about ideas to make news go viral, but there is no way to predict or plan for when something will be a hit. The Verge , Thomas Ricker (UVM: 16,157,798): Blink wireless security cameras run for two years on a pair of AA batteries. Julie Staadecker, Account Director. Client: McDonald’s. Client: Blink. Annie Perkins.

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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

That year, Italian electrical engineer Guglielmo Giovanni Maria Marconi invented the "wireless telegraph" (16). For example, it also forms the basis of Bluetooth and Wi-Fi (wireless fidelity) which both transmit data wirelessly. In 2016, the Cambridge Analytica Scandal at Facebook brought all these issues to a head.

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