Norton's Notes

MARCH 21, 2017

My name is Chris Norton, I am the founder and managing director of Prolific North’s small PR Agency of the year Prohibition and have been blogging about PR, technology and social media marketing since back in 2007. So I write about all sorts from technology, hotels, food, news and of course my team here in Leeds.

Interviews 35

Interviews Writing Blogging Social Media 35

PR Conversations

NOVEMBER 27, 2015

It can take hours to move from one place to the other and we were “parked” in a decent but peripheral “four star” hotel (as proudly indicated by our host when I inquired the reasons for not choosing a more central Tehran location). See the full and final text of my presentation here.

Conference 40

Conference Hotels Internal International 40

ZudePR

JULY 20, 2016

1: Make Technology Your Friend When you first set up as an independent PR consultant, you’re bombarded with an array of decisions. At home, in hotels, in coffee shops, sports centres, museums, trains, soft plays. But the thing is, in 2016, geography shouldn’t limit you. 2016 Goals,” it says. I have eight goals.

Digital PR 60

Digital PR SEO Small Business Blogging 60

ZudePR

JUNE 6, 2016

New habits were formed and reading Cal Newport's book Deep Work: Rules for Focused (sic) Success in a Distracted World (2016) crystallised my thinking. I think it's telling that a lot of popular fiction these days focuses on apocalyptic scenarios where the survivors inevitably live much simpler (though rougher) lives without technology.

Writing 114

Writing Social Media SEO Blogging 114

Sword and the Script

DECEMBER 11, 2018

Metrics like average-top-of funnel-audience-viewing-time and new-brand-search-frequency will be incorporated to measure latent brand searches generated anew from social videos. PR teams will be measured by inputted organic brand conversion lift and Google Trends. Think Google Hotels, Flights, weather, etc.). 7: Lou Hoffman.

Social Media 91

Social Media Marketing Media Creativity 91

Sword and the Script

DECEMBER 15, 2020

Efficient marketing execution and measurement. 2020 accelerated the invasion, and in 2021, every technology in your marketing stack will be powered by AI on some level. Luciana Lima | Vila Galé Hotels. Discussions surrounding PR measurement and return on investment continue to dominate PR value conversations.

Marketing 168

Marketing Employee Content Marketing Training 168