2016 Consumer Corporate Wikipedia 
Doctor Spin
JANUARY 19, 2024
corporate myth that only a few people in any organisation deserve (or are capable of knowing and understanding) the “big picture.” In Wikipedia. In Wikipedia. Still, they could withstand the pressure of uncertainty because they had learned to trust that their leader was operating from a framework of certainty by then.
Mark My Words
DECEMBER 29, 2015
For some of the great blunderers of the year -corporates and celeb-prats- PR’s magical powers were unsurprisingly limited. The scale and sophistication of the car manufacturer’s manipulation will linger in the consumer atmosphere for years to come. 2016 will be about responsibility. PR can’t polish a turd. Forget authenticity.
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