ImPRessions - Crenshaw Communications

MAY 24, 2018

Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. Yet creativity plays a part in much of a PR person’s daily work. A great idea aligns a company’s mission with its market.

Creativity 174

Creativity Small Business Storytelling Travel 174

Sword and the Script

DECEMBER 26, 2023

The social platform formerly known as Twitter will continue to deteriorate, which means LinkedIn will dominate for B2B marketers and TikTok will be even stronger in the B2C space. Regulatory concerns aside, marketers will increasingly prioritize Gen-Zers and Millennials, and those segments are browsing, gaming, and now, shopping on TikTok.

Writing 200

Writing Communications Marketing B2B 200

Sword and the Script

DECEMBER 20, 2022

There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. This, coupled with consumer’s savviness to marketing tactics, the death of the cookie, and privacy concerns, earned media and PR are becoming essential to a CMOs toolkit and business success.

Marketing 198

Marketing Content Marketing Data Social Media 198