Double-dipping exposes reputation risk in blurred boundaries of PR and journalism
PR Conversations
JANUARY 20, 2015
When it comes to reputation, there is little distinction between a real conflict and a perceived one. For public relations practitioners committed to ethics and professionalism, the natural first instinct was self-righteous shock. Most codes of ethics are clear about why this is wrong. Op-Ed by Daniel Tisch, APR, FCPRS.
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