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Double-dipping exposes reputation risk in blurred boundaries of PR and journalism

PR Conversations

When it comes to reputation, there is little distinction between a real conflict and a perceived one. For public relations practitioners committed to ethics and professionalism, the natural first instinct was self-righteous shock. Most codes of ethics are clear about why this is wrong. Op-Ed by Daniel Tisch, APR, FCPRS.

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Double-dipping exposes reputation risk in blurred boundaries of PR and journalism

PR Conversations

When it comes to reputation, there is little distinction between a real conflict and a perceived one. For public relations practitioners committed to ethics and professionalism, the natural first instinct was self-righteous shock. Most codes of ethics are clear about why this is wrong. Op-Ed by Daniel Tisch, APR, FCPRS.

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The Four Models of Public Relations

Doctor Spin

However, this one-way communication approach can be perceived as self-serving and may not always reflect an organisation’s genuine values or commitment to ethical conduct. In modern business, the press agentry model primarily generates publicity and creates buzz around a product or event. The Greatest Show on Earth. Cutlip, S.

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LinkedIn Social Selling for MDRT Financial Services and Insurance Pros

wiredPRworks

MDRT members demonstrate exceptional professional knowledge, strict ethical conduct and outstanding client service. at Social Media Week Berlin in 2013. The post LinkedIn Social Selling for MDRT Financial Services and Insurance Pros appeared first on WIRED [Personality + Reputation] Works.

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It’s 2015 and #PRDiversity Is Still An Issue

Waxing UnLyrical

While the publication’s effort to celebrate PR leadership and their innovation year after year is notable, it’s hard to ignore the lack of diversity on the front cover, which featured the most senior leaders at the top 13 agencies by revenue and the top two agencies by revenue growth in 2013. ” ~ Mike Paul, The Reputation Doctor.

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26 Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

Sword and the Script

15) Ethics in PR revisited. While most PR pros ARE ethical, it’s something we should all take into consideration. Unlike media advertising, partner marketing is based on mutual benefit (not just dollars-for-eyeballs) and has to be earned (the reputations of both parties are on the line). Also see Off Script Q&A No.

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Netflix’s ‘The Great Hack’ proves it’s the PR industry’s responsibility to protect the public

The Resolution Blog

What I would have then found out was that their innovation was imbalanced with their organisational ethics. It’s not where we or the tech giants are at with technology, data or communication techniques it’s our ethics. There needs to be as much focus on ethics and integrity as there is on innovation in marketing.

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