Sword and the Script

DECEMBER 10, 2019

Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No. Note: see my interview with Sophie here – The Interim CMO as Change Agent; Off Script #19: Sophie Shiatis. In the daily struggle for attention and visibility, small companies do not leave the field to large corporations.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Waxing UnLyrical

DECEMBER 13, 2013

I suggest you purchase the book – whether the Kindle or paper edition – because it will really make you think about your relationship with technology, and the privacy implications thereof. I wasn’t able to attend in 2013, but I heard rave reviews. Traackr’s The Engagers: 2013 Edition. Just look at it.

Conference 110

Conference Hotels Privacy Resources 110

MaccaPR

SEPTEMBER 14, 2015

Hutton recommends that marketers interview a potential celebrity or athlete to establish what entertainment lawyers call ‘warranties’ - representations that the celebrity makes about their own personal lives which, in legal terms, ‘induces a brand to hire them.’ Source: Flickr ). #5 asks Hutton. #7

Brand 48

Brand Branding Crisis Social Media 48