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Seeing Around Corners: 30 Marketing and PR Predictions for 2021

Sword and the Script

Marketing be nimble. Rather than having year-long editorial calendars for opportunities and content, marketing and communications professionals are will have to work in a much more agile, phased approach: creating evergreen content per quarter and making room for ‘rapid-response’ type communications based on what 2021 might throw at us.

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2016: When PR Turned to the Dark Side

Flatiron Communications

Trump set his 18 million followers’ tongues-a-wagging by posting incendiary messages via his favorite real-time social media platform, Twitter, and also use his bully media pulpit to distract from unwanted setbacks or impending negative news. Content Marketing Is So Last Year (January 2016).