Remove 2013 Remove Blogging Remove Measurement Remove Privacy
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Information Security is no longer a choice, but a must

Presspage

Industry recognized certification PressPage has attained an ISO 27001:2013-certification , issued by DEKRA Seal (an independent certification body). Here are some examples of how we’ve implemented this in our work to best support communication professionals: from development and maintenance to software and services.

Software 135
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30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. 11) Privacy regs bring back the basics. 10) A pullback on PPC.

Marketing 108
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Information Security is no longer a choice, but a must

Presspage

Industry recognized certification Presspage has attained an ISO 27001:2013-certification , issued by DEKRA Seal (an independent certification body). Here are some examples of how we’ve implemented this in our work to best support communication professionals: from development and maintenance to software and services.

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Assessing Ottawa Public Health’s ongoing response to the endoscopies infection scare

PR Conversations

In a hastily organized media conference on Saturday, October 15, 2011, the City of Ottawa’s chief medical officer of health, Dr. Isra Levy, announced that a local, privately owned “non-hospital” medical clinic failed to follow proper infection control measures, resulting in the potential exposure of 6,800 patients to Hepatitis and HIV.

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26 Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

Sword and the Script

With more brands and industries getting comfortable with digital communications (social, blog, e-blast, etc.) Metrics like average-top-of funnel-audience-viewing-time and new-brand-search-frequency will be incorporated to measure latent brand searches generated anew from social videos. Also see PR and Storytelling; Off Script No.