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#InnovateNow With Nichole Kelly: Stand Out on Social

Cision

In 2012, Nichole launched SME Digital, the digital consultancy arm of Social Media Explorer, and has since assumed responsibility for day-to-day operations of Social Media Explorer , a top 40 marketing blog. Want tips for activating employees on social? Get our free tip sheet now!

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Will India See a Rise in Digital PR?

Waxing UnLyrical

Apart from the usual layoffs, cost reduction, and restructuring, we have seen newspapers and magazines getting thinner, TV stations cutting back on programming, and several publications and channels are on the block. In August, the TV 18 group laid off around 500 employees, including several of those responsible for its features programming.

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PR using owned media for modernised crisis communications rebuttal

Stuart Bruce

This was no rapid rebuttal piece, but instead a carefully researched take down of the credibility of the New York Times reporters and the ex-Amazon employees they had used as sources. The apology advert or produce recall advert in the national newspaper. Many politicians use the tactic very effectively.

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The Best Execution for your Link Building Campaigns

Buzzstream

You’re fairly unlikely to “go viral” with this format because they’re unlikely to produce stories that will make the front-pages of top-tier newspapers or magazines. The Pudding do a great job of interactive content, a favourite of mine being this piece which visualises every line in Hamilton : Blog post. The attributes of blog posts.

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Double-dipping exposes reputation risk in blurred boundaries of PR and journalism

PR Conversations

(Not long after contacting the journalist, his network, the agency and some of its clients, Canada’s largest-circulation newspaper reported that the network had suspended the TV anchor. One could hypothesize questions 1 and 2 were debated at both the TV network and the newspaper.). Transparency helps—but it’s not enough.

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Double-dipping exposes reputation risk in blurred boundaries of PR and journalism

PR Conversations

(Not long after contacting the journalist, his network, the agency and some of its clients, Canada’s largest-circulation newspaper reported that the network had suspended the TV anchor. One could hypothesize questions 1 and 2 were debated at both the TV network and the newspaper.). Transparency helps—but it’s not enough.