article thumbnail

SHIFT Communications: 12 Years and Counting

Shift Communications

We’ve grown to eclipse our precursor agency in size and scope. Within the Agency itself, I still fondly recall mandating that every SHIFTer “get on Facebook and Twitter,” and the groans that that elicited from a staff that had already grown fatigued by all the Social Media hype. Agency Life Data-Driven PR News agency news anniversay'

article thumbnail

How to build communities of social media influence

Shift Communications

We’ve talked about this in the past (as far back as 2012), but only now are the tools and methods for executing on communities of influence becoming available. The post How to build communities of social media influence appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

article thumbnail

SHIFTing into the Future

Shift Communications

To compete effectively in this arena against the behemoths of PR, we’re going to need to be able to scale up our offerings significantly. Since becoming the CEO of SHIFT in 2012, my partner Jim Joyal and I have been approached by dozens of potential M&A partners. . – and that this process is speeding up, not slowing down.