Cision

MAY 9, 2016

But with data on your side, you have a much better chance at being right than your gut instincts alone do. Consider President Obama’s 2012 re-election campaign. The campaign team focused on social data and analytics to determine the effectiveness of their efforts and understand what messages were resonating.

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Onclusive

DECEMBER 6, 2017

In 2012, Gartner predicted that by this year (2017), the CMO will spend more on technology that the CIO. Fortunately, we now have two major tools at our fingertips: data and insights. Enter the era of data-driven PR through artificial intelligence. That’s a radical shift over a decade.

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

Barokas

AUGUST 8, 2017

But organizing data into digestible, interesting statistics not only incentivizes reporters to cover our clients, it also helps establish them as authorities in their respective industries. And when data-driven PR strategies are leveraged over time, the results can be especially impactful. Best days to pitch.

Storytelling 74

Storytelling Data Data-Driven PR Print 74

Barokas

AUGUST 8, 2017

But organizing data into digestible, interesting statistics not only incentivizes reporters to cover our clients, it also helps establish them as authorities in their respective industries. And when data-driven PR strategies are leveraged over time, the results can be especially impactful. Best days to pitch.

Storytelling 60

Storytelling Data Data-Driven PR Print 60

Shift Communications

MAY 4, 2016

To compete effectively in this arena against the behemoths of PR, we’re going to need to be able to scale up our offerings significantly. Since becoming the CEO of SHIFT in 2012, my partner Jim Joyal and I have been approached by dozens of potential M&A partners. . – and that this process is speeding up, not slowing down.

Data-Driven PR 0

Data-Driven PR Agency Travel Meeting 0

Shift Communications

FEBRUARY 25, 2015

We’ve talked about this in the past (as far back as 2012), but only now are the tools and methods for executing on communities of influence becoming available. The post How to build communities of social media influence appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Community 60

Community Social Media Data-Driven PR How To 60

Shift Communications

APRIL 10, 2015

More recently, the single biggest milestone of note has to be the 2012 formation of the SHIFT ESOP, which made every SHIFTer an owner of the firm. If you’re a regular reader of this blog, you’re already starting to grow familiar with the term “Data-Driven PR.” Agency Life Data-Driven PR News agency news anniversay'

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