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The Value of Strategic Communications in the PRSA MBA/Business School Program

PRSay

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. Oppe begins with branding and helps students craft their personal narrative.

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What the Uvalde Shootings and Other Crises Reveal about Press Conferences

PRSay

DPS held the follow-up press conference where the director characterized the local police’s action as the “wrong” decision. The local District Attorney, Christina Busbee, issued a statement that they wouldn’t be issuing statements. Despite very public and memorable examples, communicators seem to learn this lesson the hard way.