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The State of the News Media 2015

Journalistics

Local television is seeing an uptick in viewership, particularly around the evening news. Early evening and local morning news viewership is also up for a second year in a row. Early evening and local morning news viewership is also up for a second year in a row.

article thumbnail

The State of the News Media 2015

Journalistics

Local television is seeing an uptick in viewership, particularly around the evening news. Early evening and local morning news viewership is also up for a second year in a row. Early evening and local morning news viewership is also up for a second year in a row.

Mobile 52
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Confusion, Technology and Talent in Marketing; Off Script #26: Frank Pollock on Fundamentals and What He’s Learned from Working in CPG

Sword and the Script

As it turns out, he got his start selling radio and television advertising and only later went to work in the CPG industry after earning an MBA. When I talk to my friends who market local or regional businesses they imply that big brand marketing is easy because of large budgets and tons of resources. Today he’s on his own.

article thumbnail

The State of the News Media 2015

Journalistics

Local television is seeing an uptick in viewership, particularly around the evening news. Early evening and local morning news viewership is also up for a second year in a row. Early evening and local morning news viewership is also up for a second year in a row.

Mobile 40