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Crisis & Reputation Management on Boards’ Radar

The Proactive Report

This negative content will be indexed in Google News and make its way to the web search. Unless it is actively managed the content can stay there for years – witness Kyptonite Bike Lock’s 2008 crisis. That video is still on page one of a Google search for Kryptonite Bike lock. Have this team do crisis media training.

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PR Interviews: Michael White Lansons

Norton's Notes

So many organisations have experienced negative consequences of trusting SEO agencies to manage content marketing for them, only for them to be penalised by Google. Do you think Google will eventually rid the world of SEO? Even at the start of University (2008) the marketing sector wasn’t nearly as well digitally adept as it is now.