Six Things PR Can Learn From “The Big Short”
ImPRessions - Crenshaw Communications
DECEMBER 30, 2015
“The Big Short,” the brilliant and entertaining “economics lesson” on the real estate collapse that brought down the U.S. banking system in 2008 (based on Michael Lewis’s bestseller), is full of takeaways that PR pros can use. But as the film shows, a good story will find a way to be told.
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