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PR: Less Elitist Than Ever

Maxim Behar

He can do that on his own, or some local journalist can do that for him for a small amount of money, or his teenage kid can do it for free. Even though it started much earlier, most of this transformation of social media and the social web occurred in 2007–2008. There is a risk that social media can be turned into a loose cannon.

Ethics 64
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Maxim Behar: Better put yourself in others’ shoes and then judge

Maxim Behar

Politicians should be examples of ethics, honesty, and transparency, which we don't see in Bulgaria. Let me take you back to 2001 when I wrote the first Standard for Business Ethics in Bulgaria. So, our Business Leaders Forum wrote a standard for business ethics, which I presented to him. I've told this story many times.

Ethics 69
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Engaging (and grilling) the social side of James Grunig

PR Conversations

NOTE: Originally published on October 15, 2008. So, for example, when television was invented journalists tended to use it like radio by simply televising someone reading the news rather than using pictures. Historically, whenever a new medium is invented people use it in the same way that they used the existing media.