The Proactive Report

MARCH 21, 2017

The 2016 Aon Global Risk Management Survey that polled CEOs, CFOs and risk managers ranked damage to brand and reputation as a top concern, displacing the financial and economic risks that have traditionally dominated this survey in the past. Establish who will respond to media inquiries and what your key messages will be.

Reputation 140

Reputation Crisis Social Media Google 140

MaccaPR

MAY 23, 2016

According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S. When you pitch a story, make sure you have a dependable source – which has been media trained – ready for an interview. lags all other sectors but one (financial). What does that mean?

Conference 80

Conference Healthcare Marketing Crisis 80

Flatiron Communications

JANUARY 12, 2017

2016 was the year when the currents that have slowly eroded the tenuous relationship between journalists and PR pros coalesced to create an existential crisis that may not be easily remedied. Deploy rabid, media-trained surrogates, armed with unwavering narratives, to live TV and like-minded media outlets.

Journalism 28

Journalism Guidelines Government Training 28