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Is Your Press Release or Media Pitch Guilty of Information Overload?

Burrelles Fresh Ideas

In addition, Zippia reports that the average American is exposed to 4,000-10,000 ads per day for each person – nearly double what the average person saw in 2007. Editor’s Note: A version of this story appeared on Fresh Ideas in June 2019 and was updated in July 2023 with new and additional information. And that’s the “average” person.

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Maxim Behar in Kamen Vodenicharov's show "The Evening of." on 7/8 TV

Maxim Behar

Now, 10% of it is in print, the other 90% is on the social media platforms. I printed it with indigo and somehow, it has been associated with the written word ever since. There's no way currently in 2023 you can do something and try to lie. However, in the last 10 years, media has changed and so have the ideas.

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