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6 Research-Based Insights About Viral Content

Cision

If you’re like me, you probably greet articles about content virality with a healthy dose of skepticism. Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be.

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The Superhero Solution PR Strategy

Doctor Spin

In 2006, Mann introduced the Inbox Zero concept during a Google Tech Talk. 2 Many websites focused on content marketing use lead magnets and content upgrades (also known as “opt-in bribes” to boost conversions, and these can often be mistaken for superhero solutions.