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6 Research-Based Insights About Viral Content

Cision

For me, Berger’s research is far more actionable and thoughtful than 99 percent of the stuff that’s been written about viral content, so I wanted to find out who else is researching virality and what we can learn from their insight. To share or not to share: the role of content and emotion in viral marketing.

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The Talking Points #39between35and49

Communications Conversations

Susan Roeder, director of public affairs, Andersen. Ryan Arnholt, director-content marketing, Optum. He’s also been a big PRSA supporter over the years, going back to 2006 when I worked on the programming committee with him. Full disclosure: Anna is a (relatively) new client. No brainer on a list like this.

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