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Public Relations Objectives

Doctor Spin

In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. Continue reading In some organisations, especially large ones, there are various financial stakeholders. Shareholders, investors, financial institutions, etc.

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Every Business Needs a Reputational Firewall

David PR Group

In 2006, 60 Minutes aired a story about a famous, yet secretive hedge fund billionaire who was embroiled in a stock-shorting lawsuit. Talk about managing one’s image. Sadly, the other 99.99% of us don’t have the financial wherewithal to prevent unwanted images from being published online. Cohen yelp'