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Get Inspired by These 3 Content Marketing Innovators

Cision

What helps BuzzFeed’s content go viral — whether it’s a listicle, news story or quiz — is the way it writes in different forms depending on which social media platform will share the story. Mashable also realized that its community was looking for stories on subjects its reporters weren’t always covering.

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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

There is some concern that the media influences the agenda too much - stories that go viral don't always have merit, they are not always completely true. Internet culture and the communities that use social media to coordinate campaigns for more diversity have so far been hugely successful in forcing change.

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