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Public Relations Objectives

Doctor Spin

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public.

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The four Ps of public relations leadership

PR Conversations

Intangible assets include people , relationships , reputation …our territory. There are real leaders in our profession who are not only transforming their organisations, but are transforming the communities around them. She is editor-in-chief of the Journal of Communication Management.

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3 former PR pros who made mid-career shifts and lived to talk about it

Communications Conversations

I miss the issues and reputation management work, especially on corporate responsibility issues. Current role: Full-time faculty member at the University of Minnesota – Hubbard School of Journalism & Mass Communication. I did go back to work at Fleishman Hillard for a summer while in grad school (2004).

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