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The Evolution Of Corporate Social Responsibility In PR: A Snapshot

ImPRessions - Crenshaw Communications

His goal was to build competitive advantage for the American Tobacco Company’s Lucky Strike brand. In one of the first ever media stunts, Bernays alerted the press that the protests would be happening and instructed the women to tell their stories to the major outlets of the time: newsreels, newspapers, and the three press associations.

Corporate 189
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Spotlight on a Solo PR Pro: Meet Doug Levy

Solo PR Pro

“I was that first grader who wanted to start up a class newspaper,” he jokes when describing himself. He was a frequent contributor to All Things Considered and Morning Edition and ended up as an intern in NPR’s Washington Bureau a year later, gaining extensive industry experience and honing his writing skills.

Meeting 97
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How Harry’s very LA relaunch has only just begun

Mark My Words

It was not a hard internal sale. The impact of generating more connections to his brand is an ongoing struggle for him. “He comes from a very different background,” to other executives, he says, adding: “He’s synonymous with this approach of mental fitness and really investing in yourself.