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Celebrating SHIFT’s Independence: Jim Joyal, Agency Partner

Shift Communications

In honor of Independence Day, we sat down with SHIFT Partner, Jim Joyal , to get his thoughts on SHIFT as an independent PR agency and what that has meant for the Agency since he helped found it in 2003. After being founded in 2003, SHIFT remains an independent agency. What does that mean to you as a founding partner?

Agency 60
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How to Prepare a PR Crisis Plan

Prohibition

Your employees and stakeholders could be made to look incompetent or immoral. For example, an employee leaks damaging information about your company. ? A major crisis. Claims of sexual harassment by an employee might trigger this response plan. A legal action taken against your business by an employee, client or customer.

Crisis 62
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The Now and No of Engaging LGBTQ Audiences

PRSay

We’re a growing electorate, consumer base and employee bloc. No: Continuing to write checks to anti-LGBTQ political leaders and causes while claiming to “support” the LGBTQ community. No: Writing a check to an LGBTQ cause or organization once per year or only issuing one positive statement during Pride Month.

Policies 165