Ineffective PR: Public Relations Campaigns that DO NOT Work
5W PR
SEPTEMBER 10, 2020
Companies that conduct ineffective PR campaigns usually pay a steep price, not to mention bad reputations. PR books are filled with other failures. In 2003, the retailer Urban Outfitters agreed to sell Ghettopoly, a parody of Monopoly. Most faux pas are self-inflicted and could have been avoided with some forethought.
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