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This Semrush Acquisition of Backlinko hits PR, SEO and Content Marketing Trifecta [PR Tech Sum]

Sword and the Script

FEBRUARY 2, 2022

Here’s another one: In 2013, the trade publication Bulldog Reporter was about to shutter after 30 years of covering PR news. In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves. And I have a massive library of SEO and content marketing material.”. PR tech mentions.

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Off Script #9: Steveology on PR, Content and Net Neutrality

Sword and the Script

SEPTEMBER 2, 2014

Steve has long been a believer “content marketing” even before the phrase gained the popularity it has today. The content marketing hype-cycle helped alert those asleep at the wheel that this was a requirement for doing business in an information (Google) age. I joined as vice president of marketing. Axcient was born.

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Public Relations Today

This Semrush Acquisition of Backlinko hits PR, SEO and Content Marketing Trifecta [PR Tech Sum]

Off Script #9: Steveology on PR, Content and Net Neutrality

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