Remembering D. Parke Gibson, a Passionate Advocate for Race Relations and Public Relations
PRSay
FEBRUARY 19, 2021
and a 2002 recipient of the D. Divided into three sections — a history of the market, ways to predict the market and how to develop the market — the book explained that, to utilize the resources of the African-American population, large corporations must alter communications strategies to appeal to this increasingly affluent community.
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