In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms
Sword and the Script
APRIL 2, 2019
The in-housing trend in PR isn’t entirely surprising. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. So, what does this in-housing trend mean for PR agencies? Even as this in-housing trend took hold, law firms amazingly continued to raise their rates year after year.
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