A Brand Is a Business Risk to be Understood and Managed; Off Script No. 40: Brianna Carroll Boyle
Sword and the Script
JUNE 25, 2019
This goes beyond crisis communications. So, I thought was interesting to see an experienced marketing and communications leader from the cybersecurity community, categorized the notion of brand under risk. When I got out of school in 2001, for instance, few of my clients cared about mentions in online outlets.
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