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Influencer Insights: Media Moves and Intel for June 20

Beyond PR

Givens has been with “Ed Week” since 2001 when she became the general manager. Prior to that, she was a healthcare and biotechnology reporter at WBJ for five years. Opportunities to earn attention for your brand abound, but they don’t necessarily look like earned media hits of yore. She became the publisher in 2009.

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Masters in Marketing Interview: Paul Furiga, WordWrite Communications

Mindful Marketing

We caught up with Paul to talk PR, journalism and branding – oh, and to find out what story crafting is. In terms of industry focus, healthcare, manufacturing and professional services are sweet spots for us. I’m not saying your brand is unimportant. I’m saying that your brand comes after your story.