2001, Books, Financial and Reputation - Public Relations Today

PR measurement by valuing intangible assets–brand and reputation

Stuart Bruce

MAY 20, 2016

The latest Global Intangible Finance Tracker (GIFT) report reveals many directors, analysts, investors and other stakeholders don’t adequately understand how brand, reputation and other intangibles impact the value of their business. The survey was extended by CIMA to include the views of chief financial officers (CFOs).

Reputation

Reputation Measurement Brand Branding

A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

AUGUST 27, 2018

Four Models of Public Relation In 1984, James Grunig and Todd Hunt published the Four Models of Public Relations as part of their book Managing Public Relations.[i] His book explores what this means for organisational communication and how this effect can be used to build the reputation of an organisation.

Communications

Communications Analysis Web Handbook

Public Relations Today

PR measurement by valuing intangible assets–brand and reputation

A critical review of Excellence Theory in an era of digital communication

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