Mindful Marketing

SEPTEMBER 6, 2016

By Seedepth. They might help you to better understand why measurement is so important, how to get started, and what to think about in creating a measurement strategy. For example, at SeeDepth, we help customers establish a benchmark with our Campaign Performance Index. Our first tip: Benchmark.

Measurement 50

Measurement Analytics Twitter Internal 50

Mindful Marketing

DECEMBER 2, 2015

Today, Christine is focused on innovating the PR industry once again, as she leads our SeeDepth team in building a new kind of PR Tech software platform. – Phil and the SeeDepth Crew. The post Why SeeDepth’s CEO Should Be A 50 On Fire Winner appeared first on SeeDepth PR Analytics Platform.

Software 50

Software Analytics Local Google 50

Mindful Marketing

NOVEMBER 14, 2016

By Seedepth. She provided brand examples of good storytelling and positioning, and even dissected how Donald Trump was a challenger brand in the election, and why it worked for him. The post PR, Branding and Positioning to Take on Goliath appeared first on SeeDepth PR Analytics Platform.

Brand 50

Brand Branding Conference Small Business 50

Mindful Marketing

SEPTEMBER 7, 2016

By Seedepth. Why Should I Care About These Principles? The post Measurement Month: The Barcelona Principles appeared first on SeeDepth PR Analytics Platform. We’ve written before about the Barcelona Principles. They recognize and encourage that goal setting and measurement are fundamental to success.

Measurement 50

Measurement Guidelines Advertising Advertising 50

Mindful Marketing

JUNE 15, 2015

By Seedepth. When he’s not hanging out with clients or agency owners/staff, Drew spends time with his family and pondering why the Dodgers can’t seem to get back to the World Series. Give me a hero to root for and help me understand why he/she is driven to do what they do — and I’m hooked. What is your ideal type of client?

Interviews 50

Interviews Marketing Financial Insurance 50

Mindful Marketing

JANUARY 10, 2017

By Seedepth. Also, executives and board members sometimes need to be educated on why certain metrics matter over others. Mikala Vidal is a repeat customer of SeeDepth who offered to write some insights for us on PR measurement and analytics. GUEST POST By Mikala Vidal. I started my PR and marketing career almost 15 years ago.

Measurement 50

Measurement Comparison Analytics Agency 50

Mindful Marketing

JULY 29, 2015

In their report, the author quotes Stuart Smith, global CEO of Ogilvy Public Relations, (who incidentally was quoting a colleague of his), stating “PR people have a collective failure to be curious about why what they do works.” We need more of the why , not just the “what.” ” Amen… and wait, what?

Analysis 50

Analysis Measurement Analytics Creativity 50

Mindful Marketing

OCTOBER 30, 2015

By Seedepth. Why didn’t a certain campaign yield the expected results? The post Don’t Be Scared of PR Measurement appeared first on SeeDepth PR Analytics Platform. In our conversations with prospects, we often find that measurement is a scary topic. But this is a crucial part to analyzing the ROI of PR efforts!

Measurement 50

Measurement Analytics Creativity Analysis 50

Mindful Marketing

NOVEMBER 10, 2015

By Seedepth. Train your staff on how to confidently explain why they do not recommend something, just as confidently as they do recommend something. The post 6 Tips On Being A Better PR Agency Partner appeared first on SeeDepth PR Analytics Platform. Clients hire you for your expertise and strategic capabilities.

Agency 50

Agency Training Measurement Analytics 50

Mindful Marketing

SEPTEMBER 17, 2015

By Seedepth. But go beyond the numbers and analyze the data to correlate why numbers move up or down. At SeeDepth, we help do this with our Campaign Performance Index, but you can easily assess your own benchmark by beginning with an audit of how your PR is performing now. What are you measuring and why?

Measurement 50

Measurement Analytics Analysis Conference 50

Mindful Marketing

MARCH 4, 2016

By Seedepth. Usually Director or VP level executives, they have a lot going on internally, which is why they hired you. The post Six Easy Ways To Improve PR Client-Agency Relationships appeared first on SeeDepth PR Analytics Platform. There’s no feeling like winning a new client. Your client contacts are busy.

Agency 50

Agency Customer Service Analytics Retail 50

Mindful Marketing

MARCH 7, 2016

By Seedepth. Who and why? The post Masters in Marketing: Cheryl Gale, March Communications appeared first on SeeDepth PR Analytics Platform. Cheryl Gale is Managing Director and Co-Founder of March Communications and an expert on “raising two gen Zs and ~25 millennials.” UK and Europe. Cheryl returned to the U.S.

Communications 50

Communications Marketing Travel Pitching 50

Waxing UnLyrical

FEBRUARY 25, 2015

Here are some highlights from the discussion: Deanna kicked off the chat by asking Shonali a great question for an anniversary show: why did she start the #MeasurePR chat? And the follow up question, naturally, was: Why is the chat still going strong? SeeDepth Inc. Hosting duties were shared by guest hosts Deanna Boss and me.

Measurement 40

Measurement Education Community Twitter 40

Mindful Marketing

JANUARY 31, 2017

By Seedepth The media industry and journalism are experiencing significant change. I understand why, but I also think that puts reporters in a really tough place. The post The State Of Journalism, How It Might Evolve, And How PR Can Help appeared first on SeeDepth PR Analytics Platform. How will the industry evolve?

Journalism 50

Journalism Report Enterprise Interviews 50

Mindful Marketing

JUNE 24, 2015

Tell us why. The post Masters In Marketing: Ron Trahan appeared first on SeeDepth PR Analytics Platform. Our clients, nearly all of whom are privately held emerging medtech companies, are located across the US, from Boston to San Francisco, as well as in Europe, including London, Paris and Munich. Please see my answer for Question 5!

Marketing 50

Marketing Technology Newspapers Writing 50

Mindful Marketing

JANUARY 14, 2016

Here are a few reasons why: While investing in technology that can’t be billed back to a client may eat into profits in the short term, it is a smart investment in the long term , making an agency more profitable through more retained clients who have no doubts about the agency’s results and impact.

Agency 50

Agency Analysis Analytics Tools 50

Mindful Marketing

DECEMBER 17, 2015

What is your favorite season and why ? The post Masters In Marketing: Wendy Marx, Marx Communications appeared first on SeeDepth PR Analytics Platform. It’s important to give talented people autonomy to manage an account and be able to benefit from the emotional and professional rewards. You can never stand still.

Communications 50

Communications Marketing Internal International 50

Waxing UnLyrical

APRIL 24, 2015

Here’s some of what we talked about: On why community management and relations are appealing: A1: At its heart, this field (community) is about people, and I LOVE people. SeeDepth Inc. But even if I didn’t, I’d still have asked them to be the guests for the chat, because that’s how awesome they are!

Community 40

Community Measurement Reddit Google 40

Mindful Marketing

JULY 28, 2015

Why Your Story Trumps Your Brand , which I expect to publish in 2016, is my manifesto and explanation of the primacy of story in marketing and public relations success. And we now have the science, thanks to brain imaging and study, that shows how and why great storytelling motivates people better than any other approach.

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Interviews Communications Storytelling Marketing 50