Beyond PR

MARCH 30, 2016

Exhibiting at your first trade show can feel a lot like the first day of high school. It’s easy to get overwhelmed, especially if you’re a small company at a big show. It’s important to register as early as possible for a trade show. The money you save here can then be directed into other show expenses.

Trade Shows 40

Trade Shows Marketing Hotels Travel 40

5W PR

JANUARY 29, 2024

Cosmoprof, the renowned beauty and cosmetics trade show, once again provided a front-row seat to the future of the beauty industry. Karma Beauty’s Style and Go is a lightweight, travel-sized, cordless flat iron. Let’s delve into the top trends that stole the spotlight at Cosmoprof 2024.

Trends 78

Trends Trade Shows Travel Mobile 78

Agility PR Solutions

NOVEMBER 2, 2020

Two-thirds of B2B travel and tourism companies have seen a substantial disruption in their business in the COVID-19 era. Across the world, in-person events—such as trade shows, a mainstay of B2B marketing—have been […].

B2B 84

B2B Company Tourism Trade Shows 84

5W PR

MARCH 18, 2020

For many companies, this impacts client conferences, employee functions, and trade shows, usually at considerable cost. The Centers for Disease Control and Prevention is recommending that large events and gatherings of 50 or more people, scheduled within the next eight weeks, be canceled or postponed. Identify your unique situation.

Trade Shows 88

Trade Shows How To Policies Travel 88

Bianchi Biz Blog

JUNE 29, 2023

You can sign up to be notified when registration for the show opens here , and it’s never too early to think about booking your flights and hotel accommodations, because you’ll be among some 150,000 attendees expected to travel to the show.

Mobile 76

Mobile Technology Automotive Trade Shows 76

Bianchi Biz Blog

OCTOBER 9, 2023

Rather than highlighting a specific story, I’ll just mention that business travel is one of the best parts of my job. I really enjoy attending all sorts of industry trade shows and conferences all over the country and even in other parts of the world. Describe the craziest or most fun story you have worked on.

Transportation 101

Transportation Meeting Newspapers Media 101

Bianchi Biz Blog

SEPTEMBER 30, 2021

And this show – which contends as the largest business-to-business trade show on Earth – seems to ready to resume its role after a COVID-induced hiatus as an in-person show, though it will continue to offer a virtual component for those unable or unwilling to travel. 6,517 media members from 79 countries.

Automotive 80

Automotive Mobile Transportation Trade Shows 80

Burrelles Fresh Ideas

MARCH 5, 2024

This has led to less time for attending press events, trade shows, and covering stories, making B2B PR harder than ever. Other Factors: Factors such as media not wanting to travel to cover stories and the impact of competing political coverage were also mentioned as contributing to the difficulty in obtaining earned media.

Media 98

Media Nonprofit Pitching Analytics 98

Bianchi Biz Blog

JUNE 19, 2023

I’m proud of the work our team at Transport Topics has done in trade show coverage. I love learning, traveling and getting to know people and places. It’s an instance of history not repeating itself, but definitely rhyming. A space to watch, for sure. What story or stories are you most proud of? I live in the Washington D.C.

Transportation 94

Transportation Meeting Media Newspapers 94

Solo PR Pro

OCTOBER 16, 2018

You might even unearth some new opportunities in the process, such as a new trade show, or new opportunities in the digital landscape. It All Starts with a Plan. You’ll be able to hit the new year running if you take the time to plan now. Ok, Google…Siri … Alexa…”. We’re using our cell phones to talk again.

Crisis Communications 127

Crisis Communications Trade Shows Crisis Customer Service 127

Konnect Agency

NOVEMBER 23, 2021

Consumer expos, industry trade shows, and product sampling all had to make massive pivots in order to survive. This format also opened the door for attendees who couldn’t yet go back into public spaces or whose tight schedules didn’t allow for the travel time to and from events.

Trends 119

Trends Publicity Communications Marketing 119

Sword and the Script

JANUARY 20, 2018

As screenshot nearby shows, (photo credit: Kaon blog ), it creates “a magical pop-up AR appearance at trade shows that people can activate and walk around.” It is easy to see how this could be used as a visual tool in sales or marketing meetings anywhere rather than just a trade show booth.

Case Study 100

Case Study B2B Study Marketing 100

Solo PR Pro

JUNE 8, 2021

Nicole attended media meet-and-greet shows, traveled to meet with clients and even flew to Las Vegas for CES, the annual consumer electronics trade show. She calls this period her first taste of entrepreneurship, and it wasn’t long before she connected with and began contracting for a solo PR colleague.

Meeting 110

Meeting Public Affairs Trade Shows Journalism 110

Bianchi Biz Blog

JANUARY 21, 2021

This is in line with our travel restrictions during the coronavirus pandemic and will also greatly reduce travel costs in the long run.”. In this virtual space, our colleagues can meet customers and interested parties without being physically close to them.

Automotive 71

Automotive Training Travel Meeting 71

Bianchi Biz Blog

OCTOBER 3, 2022

And this show – which still lays claim to the title of the largest and most important business-to-business trade show on Earth – appears ready to resume this role after its COVID-induced hiatus. One a final tip: Be patient and allow yourself ample travel time during CES. Looking at the numbers.

Automotive 129

Automotive Mobile Technology Hotels 129

Solo PR Pro

MAY 29, 2018

Do some networking outside your usual travels of card exchanges and trade shows. We all need inspiration in and outside of our work lives. Arrange a visit with a business similar to yours, to talk shop or explore possibilities of working together. What’s on your summer business development agenda?

Trade Shows 40

Trade Shows Hotels Travel Groups 40

Communications Conversations

DECEMBER 17, 2014

Work travel sucks. Consultants tend to travel a lot for work. To trade shows. But here’s the thing: That freedom typically benefits clients as consultants also tend to have a “do whatever it takes to get sh*t done” attitude, too. I mean, really sucks. To agency sites. To media tours. You name it.

Corporate 148

Corporate Fashion Agency Travel 148

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Recently a client with a security device contemplated staging an assault or pickpocketing at a trade show to drum up attention for its product. The team felt such an event would not show the device in its best light and could potentially backfire. We explained the downside of such a stunt and moved on to a more executable idea.

Airlines 120

Airlines Exercises Fashion Print 120

Sword and the Script

DECEMBER 15, 2020

I think on the flip we have also recognized things we did miss, and I would expect some types of travel, entertainment, family-focused activities and experiences that let us enjoy time with those we love to come roaring back. Marketers need to be ready to pivot their businesses (and there messaging) when as the COVID cocoon comes to an end.”.

Marketing 174

Marketing Employee Content Marketing Training 174

Solo PR Pro

JUNE 21, 2016

It can deepen your sense of community, reduce your need to travel and allow you to dominate your local market. You can also network in person by attending conferences or trade shows. Working with clients in your local area is a satisfying and viable way to run your independent consultancy.

Local 41

Local How To Skype Trade Shows 41

Landis PR

JANUARY 3, 2022

Tourism and travel will need time to recover as will specialized PR agencies in that sector. We also expect that traditional press conferences, trade shows and similar events will never return to a pre-pandemic level and relevance. Hybrid versions and even more elaborated innovations we don’t see yet will take their place.”.

Trends 52

Trends Trade Shows Agency Communications 52

Sword and the Script

MAY 22, 2018

Event marketing , at gatherings like annual customer meetings and trade shows, was huge in the 90s. Then it went through a down period in the dot-com tech bust era, and especially after 9/11 when no one wanted to travel. And one more key element – the importance of live events. Marketers thought it could all be done digitally.

Marketing 62

Marketing B2B Print Technology 62

The Hoffman Agency

APRIL 8, 2019

But there are obvious downsides, primarily being unable to support markets with communications that might benefit from increased awareness, even if on an ad hoc basis (around, for instance, a key trade show). A decision to concentrate activity into one or two markets can also be driven by available budget.

Publicity 28

Publicity Agency Trade Shows Resources 28