Buzzstream

APRIL 8, 2024

Over the last 18 months, the business has worked to bring more of its PR functionality in-house and reduce reliance on third parties when looking to secure coverage and links. Since then, we’ve secured over 400 pieces of coverage, 90% of which include a link back to the Motorpoint website.

Pitching 77

Pitching Data Examples Retail 77

PRSay

JULY 21, 2016

It was fun and exhausting but most important, it delivered the results (aka media awareness and coverage!) So we targeted Hispanic sports and entertainment media and leveraged Spanish speaking drivers, which we knew would immediately attract the interest of our desired audience. the client was looking for. Know your audience.

Sports 60

Sports Media Print Social Media 60

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Simply put, persona mapping takes all the demographic and psychographic characteristics involved to shape a profile that will help the team understand a target’s emotional drivers, needs, concerns and requirements. Don’t be afraid to trot out the tried and true. But the price tag is too high.

Airlines 120

Airlines Exercises Fashion Print 120

Prohibition

AUGUST 23, 2022

The campaign titled ‘Colours of emotion’ seeked to emphasise the colourful spectrum of emotions that drivers experience behind the wheel of the new Cadillac Lyriq. For more interesting articles from us check out these posts: Why it’s important to secure coverage for your product. A great example of a strong stunt leading a campaign.

Hotels 62

Hotels B2C Trends Fashion 62

Contently - Strategy

NOVEMBER 30, 2018

Volvo manages a YouTube channel specifically for its trucks, and one of the best series it released on its channel was 2016’s “The Search,” a full season following professional driver and fuel efficiency advocate Christian Scheiflinger as he interviewed like-minded people.

YouTube 111

YouTube Video Marketing Guidelines 111

Sword and the Script

OCTOBER 6, 2020

The price tag was not disclosed, but SEMrush wrote in the announcement, that Prowly was “cash flow breakeven,” had more than $1 million (USD) in annual recurring revenue (ARR) and had “triple” digit ARR growth. The scope is completely up to you – search terms are not limited to tracked themes and brand drivers.

Software 176

Software SEO Company Tools 176

Buzzstream

MARCH 21, 2024

According to Muck Rack’s 2024 State of Journalism Report , the top reason for rejecting a pitch (73%) is the lack of relevance to their coverage area. Not personalization, timing, or pitch length; relevancy is the main driver of success. The code shows this: The nofollow tag tells Google to ignore the link when crawling through a page.

Construction 62

Construction How To Media Google 62