Cision

AUGUST 18, 2016

Brands need to connect with their audiences through effective communication. Imelda Suriato, vice president of Cone Communications, says the consumer needs to be the focus, not the brand. What are you most excited for in your new role as vice president of Cone Communications? How do analytics drive PR strategy?

Nonprofit 120

Nonprofit Analytics Consumer Creativity 120

Cision

DECEMBER 13, 2016

While these are all good actions, very few people actually do what matters most: have a PR strategy. In fact, statistics show that just 19 percent of PR/communications people are involved when companies plan their marketing strategy. Not having a PR strategy is recipe for disaster — especially in 2017.

Strategy 72

Strategy Blogging Pitching Engineering 72

Communications Conversations

SEPTEMBER 2, 2015

It combines two loves of mine: employee communications and social media. How stupid do you think I am? HOW do you set up a program that aligns employees with your core goals and strategies? Or, what about a new product launch at a major conference? It’s interesting work. They’re your biggest fans!

Employee 60

Employee Social Media Brand Branding 60

Doctor Spin

DECEMBER 20, 2023

[link] In scientific literature, I found these suggested steps: Introspection, Understanding, Developing, Mantra, Crafting, Digital Footprint, and Communicating. Stupid Majority = a majority of today that will steadily decline into a minority of tomorrow. Identify your Stupid Majority. How come this works?

Brand 52

Brand Branding eBook Resources 52

Cision

JUNE 2, 2015

“Over time all marketing strategies have click through rates that drop.” “Voice reflects your culture, amplifies your story & communicates w/ empathy w/ people you want to reach.” “It’s better to avoid putting yourself in front of someone than to waste their time with lame communication.”

Content Marketing 120

Content Marketing Marketing SEO Education 120

Sword and the Script

MARCH 10, 2019

Corporate communications departments are taking more work in-house. Some 47% of respondents said they’ve observed more PR work being taken in-house, according to the 2019 JOTW Communications Survey (full report embedded below). This year’s survey polled 223 communications and public relations (PR) professionals.

Survey 97

Survey Media Relations Corporate Communications 97

Maxim Behar

JANUARY 21, 2024

A couple of years ago, at one of the Davos Communications Forums, the title of my presentation was “PR Man Never Grows Old…”. 2024 will be a demanding and extremely interesting year in public communications. The third issue will be the trust in all our jobs, strategies and campaigns. And we are not allowed to “grow old.”

Ethics 59

Ethics Course Social Media Conference 59

Waxing UnLyrical

DECEMBER 4, 2010

The strategy could have been so much more powerful had they better harnessed the camaraderie that goes with social networking. That is the major flaw in this campaign. Grrrr, look what youve done - gotten me all riled up. Suffice it to say this is a lovely post. And I agree wholeheartedly. Shelly [link]. Actually, it doesnt.

Facebook 93

Facebook Twitter Nonprofit Social Media 93

Waxing UnLyrical

DECEMBER 21, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 7 Reasons To Add Amplify To Your Social Networks December 21st, 2010 Tweet I first heard about Amplify earlier this year; I believe it was at the January chapter meeting of IABC/DC Metro. Can you say OMIGOD?!

Facebook 108

Facebook Twitter Blogging Social Media 108

Waxing UnLyrical

SEPTEMBER 6, 2012

Trying to build a Twitter following is a big part of social media strategy for food trucks and it affects the overall customer experience. Lesson: Social media allows you to connect and communicate with a large audience of people, but it also allows you to build a community and give your customers a more intimate experience.

Twitter 73

Twitter Social Media Interviews eBook 73

PR Conversations

SEPTEMBER 10, 2015

An ability to quickly gain insight, to get to the heart of defining what I call a ‘Beautiful Question’ that is the springboard for any outstanding creativity, brand story, PR strategy or meme. He told me of the time he went to pitch for a major lawnmower account. What is your principal fault as a PR practitioner?

Film 40

Film Creativity Newspapers Internal 40

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2016

Every presidential election is a showcase for public relations and political strategy, but the 2016 race has taken PR to a whole new level. The guy who perfected message discipline in politics may have been James Carville, with his, “It’s the economy, stupid” mantra during Bill Clinton’s first campaign in ’92.

Policies 120

Policies Storytelling Data Advertising 120

Mindful Marketing

FEBRUARY 27, 2022

Everything feels so stupid and trivial in comparison to what’s going on over there.” ’ People of any age deserve clear, logical, communication. That underlying deception and unimaginable destruction makes his strategy the worst example “ Single-Minded Marketing.” I am sick with grief.

Marketing 82

Marketing Advertising Advertising Examples 82

Cision

APRIL 5, 2017

On March 29 th , top editors, thought leaders and a Fortune 500 digital brand innovator gathered at Cision to discuss their insights and recommendations for communications and public relations practitioners. With Reagan’s famously coordinated line of the day and Clinton’s, “It’s the economy, stupid.”. To an extent that’s true.

Report 225

Report Media Advertising Advertising 225