Beyond PR

JANUARY 9, 2018

When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. . Did you know peanut butter and jelly only became popular because of the invention of pre-sliced bread?

Company 68

Company Trade Shows How To Product Launch 68

Sword and the Script

APRIL 25, 2017

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. A good way to do that is to build relationships through content before the show even begins. Preview any presentations your business is providing at the conference.

Trade Shows 85

Trade Shows B2B Conference Marketing 85

Sword and the Script

MAY 16, 2020

The UML is an occasion roundup of three related ideas that have been vetted, wrapped in insight, and presented here for your perusal. >>> Think about how much work that is – if you as a PR professional had to write 10 press releases or 10 blog posts per week. Try our services. 12) There’s a need for good pitches.

Survey 170

Survey Media Relations Pitching Media 170

Beyond PR

APRIL 27, 2016

Trade shows can be an endless sea of opportunity, engagement, and information. When it comes to amplifying your trade show presence, an online press kit is one of the best ways to house your content riches , and a multichannel marketing strategy will provide your audience with plenty of paths to this jackpot.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Polaris

AUGUST 28, 2014

I only need to write 3 tips, instead of 8, to make my point.). But speaking—and all the steps involved from writing your speech to finding the right venue—is time consuming. But for your presentation, pick just one of these topics, drill down even further and speak only about that one subject. 1: Define your niche.

Knowledge Base 100

Knowledge Base Real Estate Financial Newspapers 100

Flack's Revenge

JUNE 2, 2015

So, I decided to write this post and share what I learned. While I would have much preferred to write this with his name and full cooperation, better to share the information as an anonymous confessional than not at all; it is just too important to hold onto, and was presented in a public forum, so it is fair game, in my opinion).

Enterprise 120

Enterprise Trade Shows Radio Writing 120

Sword and the Script

DECEMBER 30, 2017

Not long after that I started this blog and began writing. This post provides metrics to track, but better yet presents them in a framework you can adapt to meet the needs of your organization. 7) How B2B Marketing Can Get More out of Trade Shows. I wanted to learn and I thought it might help me get my next gig.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

Communications Conversations

DECEMBER 17, 2014

But at the end of the day we write off a fair amount of work. Because that is the de facto tool of choice when it comes to presenting to clients and potential clients. To trade shows. That means a LOT of over-delivering–sometimes to the chagrin of our agency owner partners (and ourselves, as solo consultants!).

Corporate 148

Corporate Fashion Agency Travel 148

Contently - Strategy

SEPTEMBER 10, 2020

A couple of years ago, I created a presentation on diversity in marketing. We can’t do trade shows, can’t do in person events. And we’re certainly going to leverage the great writing resources that we have at Contently to help us with that. But sometimes it feels a little bit hollow.

Brand 118

Brand Branding Marketing Facebook 118

Sword and the Script

MAY 14, 2016

A cloud technology vendor told me that trade shows were the number one source of leads for his company. The PR pro’s ability to write compelling content, understand the buyer journey and remain close to the customer cements PR at the table for account-based marketing.”. * * *.

Marketing 60

Marketing B2B Local Customer Service 60

Sword and the Script

JANUARY 9, 2018

This is easy fodder to write a blog post on the same topic from a different angle and yet also weave in the story you worked so hard to earn. I suggest writing different headlines and freshening up the copy with new data where applicable. How B2B Marketing Can Get More out of Trade Shows. It probably does.

Media 99

Media B2B Groups Conference 99

MaccaPR

DECEMBER 19, 2016

In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. And it doesn’t hurt that Medium has 57M monthly unique readers, according to a recent presentation by Medium's Holly Lou Murphy at the 2016 MIMA Summit. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

ReimaginePR

SEPTEMBER 5, 2016

Here’s a checklist for what you should do after writing every blog post. You’ll need to present content in a way that makes sense to the reader, which is almost always your customer. Why do you you write your blog? ” If the post you’re getting ready to write doesn’t meet that requirement, scrap it and start again.

Blogging 120

Blogging How To Infographics Writing 120