Public Relations Today

Why the ‘Cheaper’ PR Agency Is the Worst Value

Bianchi Biz Blog

MARCH 2, 2023

We’ve been lured by the lowest price and ended up with sub-optimal performance. So, why are some Purchasing and Procurement buyers still making decisions based on the lowest PR agency rates? It’s usually because they’re focused on price, or in Purchasing commodity terms, piece price rather than total value.

Agency

Agency Automotive Engineering Education

Procurement’s Quest For “Cheapest” Results In Tick-the-Box PR

Ishmael's Corner

APRIL 29, 2018

I can’t say I’m a fan of procurement. Yet, procurement’s behavior often reflects a singular mission: secure the cheapest price point possible. I also find that procurement often takes the same approach to selecting PR services as pitting Walmart against Costco in buying soda pop.more.

Storytelling

Storytelling Communications Company Publicity

Right sizing your PR agency: Not too tight, not too baggy

PR in High Definition

MARCH 28, 2023

Or you find the perfect piece but find an identical item at a lower price somewhere else. We’ve all been there, and buyer’s remorse applies to business procurement decisions too. Embarking on a partnership with a PR agency is one of those business purchasing decisions that shouldn’t be taken lightly.

Agency

Agency Healthcare Interviews Creativity

9 Reasons Our PR Agency May Not Respond to Your RFP

Bianchi Biz Blog

MAY 13, 2022

And many PR agencies simply hate them. Sometimes, it was a case of a sham RFP process, conducted only to leverage the incumbent agency into lower pricing. The goal of an RFP should be to find the best possible PR agency partner for your PR program or project. The Request For Proposal. Purchasing executives love ‘em.

Agency

Agency Automotive Mobile Exercises

Breaking Down the Results from the 2018 PR Salary Survey; Are You Earning What you are Worth?

Sword and the Script

MARCH 6, 2018

The same applies to a corporation looking to add PR help in-house, or alternatively, doing a cost-benefit analysis of bringing on outside help from an agency. 1) Median PR salaries remain flat. 2) Media PR salary by organization. Don’t miss these related posts: 20 Golden PR and Content Marketing Ideas that will Outlive 2017.

Survey

Survey Agency Report Corporate

To RFP or Not RFP, That is Usually Not the Question

The Hoffman Agency

OCTOBER 30, 2018

We in the agency world know RFPs are what all PR firms eagerly anticipate and dread at the same time. While we know they can be nothing but a requirement for the procurement department, we also know they can be the only pathway to the coveted win. Get a topline proposal of what’s included and for what price.

Case Study

Case Study Meeting Study Agency

The Interim CMO as Change Agent; Off Script #19: Sophie Shiatis

Sword and the Script

JULY 5, 2017

I first met Sophie years ago when she led the marketing team for PRWeb, while I led PR for Vocus, which had acquired PRWeb in 2006 (Vocus was since been acquired by Cision ). See these related interviews: The Benefits of Being a Good PR Agency Client; Off Script #18: Rich Young. 3) Can you provide an example of a strategy work?

B2C

B2C Education B2B Interviews

What’s the best way to source content: In house vs. agency vs. freelance

Communications Conversations

OCTOBER 14, 2014

Yes, these companies have great PR people. But again, the PR people are busy in meetings and planning out quarterly and annual plans. Instead, by hiring an agency, who usually has access to all those components under one roof, you get a nice, tidy package (albeit for a higher price point). Not much else to say here.

Agency

Agency Resources Employee Internal

How to be a PR Pro Without Losing Your Soul

ZudePR

JANUARY 26, 2016

Similarities to PR. And the more I read the more I realised that a graphic design consultant’s life bears an uncanny resemblance to that of the PR man/woman/pro. Adrian (and Dave’s) 21 Golden Rules for Designers (and PRs). So here are 21 tips from the author, Adrian Shaughnessy, for any graphic designer (or PR).

How To

How To Meeting Creativity Agency

Sizeable challenges: ensuring your communications work at scale

Presspage

AUGUST 12, 2022

With the customers whose favorite company isn’t as personal as it used to be – but especially with the people we work with: PR and comms professionals. Imagine your stock price tanking 30% because of one TikTok video.) We empathize. The team that often has to pick up the pieces after an incident. Plus a rock-solid working relationship!

Enterprise

Enterprise Communications Privacy Pharmaceuticals

Sizeable challenges: ensuring your communications work at scale

Presspage

AUGUST 12, 2022

With the customers whose favorite company isn’t as personal as it used to be – but especially with the people we work with: PR and comms professionals. Imagine your stock price tanking 30% because of one TikTok video.) We empathize. The team that often has to pick up the pieces after an incident. Plus a rock-solid working relationship!

Enterprise

Enterprise Communications Privacy Pharmaceuticals

When Price is the No. 1 Criterion in Selecting a Communications Consultancy

Ishmael's Corner

OCTOBER 3, 2017

After walking through the doors of the Willow Glen Creamery multiple times, I still calculate the per-ounce price for a mini vs. small vs. medium size to ascertain the best value. Yet, the per-unit price shouldn’t be the primary driver behind the.more. The post When Price is the No.

Communications

Communications Storytelling Publicity Case Study

Applauding the community at the Fringe

PR Conversations

JULY 20, 2015

It’s not clear if the venue spaces are donated by the theatres or rented at a reduced cost; regardless, I’m positive that participation is considered a “stake” investment, to uncover potential play procurement, artists to watch, as well as profile for the theatre or site-specific venue itself.

Community

Community Print Twitter Creativity

Can a PR Software Vendor Provide “Guaranteed” Editorial Placements? [PR Tech Sum]

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 Because of this credibility factor, PR can’t guarantee a placement. That’s the “big story” in this month’s PR Tech Sum. Million and Eyes the U.S. And neither can vendors.

Software

Software Case Study Advertising Advertising

13 Marketing Statistics Summarizing 2021

Sword and the Script

DECEMBER 14, 2021

While in years past, we’ve combined marketing and PR statistics into a single post, this year we’re going to split them into separate pieces. More than half (58%) of marketers say martech cybersecurity is the top consideration in procuring marketing software tools. It’s a good reflection to see how far we’ve come in the last 12 months.

Marketing

Marketing Survey B2B Government

Breaking Down Current Trends in Influencer Marketing: 6 Takeaways from a Global Survey by Talkwalker

Sword and the Script

MARCH 5, 2019

In reviewing the study through lenses of B2B marketing and PR that I wear, I was left with these takeaways, that I offer for your consideration. PR and communications are pretty closely related, though communications is the broader category. 1) What departments are managing influencer marketing? Digital or social media teams: 28%.

Survey

Survey Trends Marketing B2B

How to modernize your PR team workflow – The Essential Guide

Frederik Vincx

DECEMBER 11, 2015

Reading Time: 24 minutes This guide provides you with a thorough 5-step plan to evaluate and improve the workflow of your PR team. What’s ahead: Map your PR team workflow. Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). PR teams need to adapt to the changing consumer.

How To

How To Software System Employee

Maxim Behar is in the show "Cross point" season 2 on Nova TV speaking to the host Mikhail Dyuzev on the topic, "The communications expert's point of view"

Maxim Behar

JULY 9, 2023

Maxim Behar is a journalist, diplomat, businessman and a PR expert at the highest level. He's the chairman of the World Communications Forum Council in Davos, chairman of the World Association of PR Agencies. And the procurator's collegium in the council released the deputies of the chief prosecutor.

Communications

Communications Policies System Government

Maxim Behar is in the show "Intersection point" season 2 on Nova TV speaking to the host Mikhail Dyuzev on the topic, "The communications expert's point of view"

Maxim Behar

JULY 9, 2023

Maxim Behar is a journalist, diplomat, businessman and a PR expert at the highest level. He's the chairman of the World Communications Forum Council in Davos, chairman of the World Association of PR Agencies. And the procurator's collegium in the council released the deputies of the chief prosecutor.

Communications

Communications Policies System Government

Public Relations Today

Why the ‘Cheaper’ PR Agency Is the Worst Value

Procurement’s Quest For “Cheapest” Results In Tick-the-Box PR

Trending Sources

Right sizing your PR agency: Not too tight, not too baggy

9 Reasons Our PR Agency May Not Respond to Your RFP

Breaking Down the Results from the 2018 PR Salary Survey; Are You Earning What you are Worth?

To RFP or Not RFP, That is Usually Not the Question

The Interim CMO as Change Agent; Off Script #19: Sophie Shiatis

What’s the best way to source content: In house vs. agency vs. freelance

How to be a PR Pro Without Losing Your Soul

Sizeable challenges: ensuring your communications work at scale

Sizeable challenges: ensuring your communications work at scale

When Price is the No. 1 Criterion in Selecting a Communications Consultancy

Applauding the community at the Fringe

Can a PR Software Vendor Provide “Guaranteed” Editorial Placements? [PR Tech Sum]

13 Marketing Statistics Summarizing 2021

Breaking Down Current Trends in Influencer Marketing: 6 Takeaways from a Global Survey by Talkwalker

How to modernize your PR team workflow – The Essential Guide

Maxim Behar is in the show "Cross point" season 2 on Nova TV speaking to the host Mikhail Dyuzev on the topic, "The communications expert's point of view"

Maxim Behar is in the show "Intersection point" season 2 on Nova TV speaking to the host Mikhail Dyuzev on the topic, "The communications expert's point of view"

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