ImPRessions - Crenshaw Communications

JUNE 20, 2018

A big RFP came down and your business wasn’t included. If you’re spending too much time responding to competitive publicity, you’re in a reactive cycle. Perception lags reality. Maybe you’ve added services or expanded into new areas, but not enough customers realize it. You’re missing opportunities.

Education 178

Education B2B Employee Crisis 178

The Hoffman Agency

JULY 15, 2020

We were participating in a global RFP. I was the youngest member in the room (both in age and level) where we were discussing the “how to win” aspects of the RFP. This happened Long, Long Ago. While I prepared all night pulling together my notes and practicing my slides, I was nervous. Yes, I was standing there in my KEDs!

Exercises 36

Exercises Energy Meeting Agency 36

ImPRessions - Crenshaw Communications

AUGUST 15, 2017

We never heard back from our point of contact at a major blue-chip brand that had requested hard-copy proposals in response to its voluminous RFP. But I never heard back, and she didn’t respond to calls or emails. I’m not sure why she planned the agency search just before her trip, but at least it was an answer.

Corporate 200

Corporate Meeting Agency Pitching 200

Sword and the Script

SEPTEMBER 24, 2019

CF: Sales for agencies is a very demanding and competitive space to sell as there are tons of competitors, especially when clients issue an RFP. I’ve come to learn that responding to RFP’s to win new business can be a very costly and time-consuming way to generate new business. Take Chris Forhan for example.

Agency 63

Agency Software Enterprise Marketing 63

Communications Conversations

JUNE 6, 2018

Here are three suggestions to moving toward a more effective system: Commit to responding to active applicants within 24 hours. After all, companies often aim to respond to CUSTOMERS within 24 hours on social and other comms platforms. In fact, this is eerily similar to the RFP process on the agency/consultant side.

Communications 79

Communications Marketing System Interviews 79

Bianchi Biz Blog

MAY 26, 2022

9 Reasons Our PR Agency May Not Respond to Your RFP. Assess and update your outreach list: You can have an amazing booth and the most creative CES event invitation, but that won’t mean anything if the invite doesn’t get to the right people to drive them to your event or booth. Are You A Bad Client?

Mobile 87

Mobile Technology Automotive Meeting 87

ImPRessions - Crenshaw Communications

MARCH 17, 2017

For both our clients and ourselves, we must spot and respond to, correct, or mitigate anything erroneous being said by the traditional media or those on social media. The country has seen record growth in entrepreneurism according to a study by the Global Entrepreneurship Monitor, with 27 million businesspeople vying for a presence.

Training 159

Training Pitching Writing Video 159

Sword and the Script

JULY 5, 2016

While only 20% of respondents reported having an Agency of Record, the Kindred Spirits are most likely to only have one (59%). The “Been Burned” (34%) category tend to be “much more skeptical about agencies” and believe most agencies pretend to know more about their industry and their business than they really do.”. Why do agencies get fired?

B2C 61

B2C Corporate Agency Survey 61

Bianchi Biz Blog

JUNE 30, 2022

We share these tips based on our experiences assisting clients prepare for CES in years past. Not Realizing You’re Already Behind. We hate to tell you this, but chances are you might already be behind in your CES planning. But we’re already registered! We have a booth booked!” But that’s not all you need to be doing. And maybe you will!

Automotive 74

Automotive Mobile Technology Resources 74

Bianchi Biz Blog

MAY 26, 2022

9 Reasons Our PR Agency May Not Respond to Your RFP. Assess and update your outreach list: You can have an amazing booth and the most creative CES event invitation, but that won’t mean anything if the invite doesn’t get to the right people to drive them to your event or booth. Are You A Bad Client?

Mobile 52

Mobile Technology Automotive Meeting 52

PR in High Definition

JANUARY 12, 2018

Once you’ve got a bit more clarity and a good download from wider stakeholders, you can embark on writing the RFP. Time : Give people enough time to respond, especially if they have to research the pros, cons and costs of different channels. For many brands, the New Year brings new budgets, and with them, new marketing campaigns.

Agency 79

Agency Guidelines Writing Communications 79

Katie Paine's Measurement Blog

MARCH 9, 2023

K The same problem plagues RFP processes these days. Torturing numbers until they say what you want We once delivered a launch report that initially included data from around 250 social and traditional media items. It showed that the desired messages appeared in about 7% of the coverage – not a bad number at all.

Measurement 52

Measurement How To System Comparison 52

Sword and the Script

DECEMBER 28, 2022

Three-quarters of respondents (75%) say “they have slightly or much more influence than their non-communications counterparts. More respondents (42%) put that number at between 3 and 5 – than any other option. The survey also asked respondents which content formats they found most valuable in researching B2B purchases.

B2B 114

B2B Marketing Survey Software 114

Sword and the Script

JULY 19, 2022

More respondents (42%) put that number at between 3 and 5 – than any other option. The survey also asked respondents which content formats they found most valuable in researching B2B purchases. 97% of respondents said video content and communication were useful after making a purchase. 66% said conferences (including virtual).

B2B 88

B2B Report Survey Marketing 88

Sword and the Script

FEBRUARY 8, 2022

All respondents reportedly worked for businesses with at least 100 employees and a $50,000 annual IT budget. That’s according to a survey of 625 U.S.-based based B2B technology decision-makers. The survey was commissioned by Rob Roy Consulting and conducted by the market research firm Cambia Information Group. 39% said social media.

Survey 22

Survey B2B Technology Reputation 22