Burrelles Fresh Ideas

JANUARY 9, 2024

As I read year-end wrap-ups and new year predictions each year, this topic inevitably crops up. Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. And this year was no exception.

Pitching 94

Pitching Print Measurement Report 94

Sword and the Script

OCTOBER 25, 2022

Work environment changed. “A A new emphasis is put on comms because of changes to how and where people work, but also the importance of communicating and the constant changes in society and the world.”. The pandemic, current political, and socio-economic environment in the U.S., Press releases…but not for the press.

Communications 120

Communications Crisis Internal International 120

Newsfile

MAY 11, 2023

It’s no wonder then that many businesses choose to write a press release about ESG news. Therefore, companies can distribute the following newsworthy press releases as part of their ESG communications. As a result, more and more companies are distributing ESG and sustainability news in press releases.

Writing 52

Writing Energy Training Education 52

Wadds Inc.

JANUARY 16, 2023

Along the way you’ll learn how to network, the build personal resilience, and why the press release is far from dead. But for the purposes of my latest book, When In Doubt, Make Applesauce! , Stephen: You cite Abraham Lincoln as a role model communicator, but you fail to list listening as one of his notable characteristics.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Newsfile

APRIL 13, 2023

By Melissa Strle Do you ever wonder how top-traded and top branded companies write an effective earnings press release? write effective investor relations press releases. You may be new to writing earnings press releases or a seasoned professional. What is an Earnings Press Release?

Examples 52

Examples Company Financial Brand 52

Shift Communications

JUNE 10, 2015

Reporters are working in a fast paced environment and when major news hits, they need expert commentary on a variety of topics; that’s where you come in. Commenting on breaking industry news builds a spokesperson’s credibility in the industry while improving brand awareness. Stay on top of news. Which reporters?

Report 60

Report Google Pitching Examples 60

Sword and the Script

JULY 2, 2019

At the beginning of every new month, I take a look back and the news and notes stemming from the software developers that make tools for PR pros. The press release distribution platform owned by Warren Buffet’s Berkshire Hathaway says it’s partnering up with Q4 Inc., Here we go…. Here we go…. billion pieces of editorial content.”

Trends 60

Trends Media Report Technology 60