Cision

NOVEMBER 20, 2015

Black Twitter, as described by the panelists, is a virtual community that allows blacks and those that identify with the black community to have a conversation, talk about things that matter and rally individuals when the situation calls. Now we have found a new medium through which to communicate. By Michelle Tisdale.

Media 120

Media Social Media Community Measurement 120

PRSay

MARCH 31, 2021

In public relations, the communicator plays a role of ever-increasing prominence in DE&I. Considering how the country is becoming more multicultural at a rapid pace, this is both interesting and problematic. Words matter, and so does the team.

Resources 91

Resources Education Leadership Employee 91

Flack's Revenge

OCTOBER 30, 2014

We all know that in order to communicate effectively, PR practitioners need to understand the public well. Both verbal and written communications are basic and indispensable parts of PR practices. In this specific case, what does this “weak muscle” of critical thinking in China mean to communicators or PR pros? By Carmen Ren.

Big Data 174

Big Data Government Education Publicity 174

Flack's Revenge

MAY 16, 2016

We all know that in order to communicate effectively, PR practitioners need to understand the public well. Both verbal and written communications are basic and indispensable parts of PR practices. In this specific case, what does this “weak muscle” of critical thinking in China mean to communicators or PR pros? By Carmen Ren.

Big Data 120

Big Data Government Education Publicity 120

Solo PR Pro

AUGUST 31, 2021

Originally from Virginia Beach, VA, Meredith LeJeune got her start as a marketing and communications coordinator for Dominion Enterprises — a marketing services company serving the real estate, automotive and travel industries — doing a little bit of everything from traditional public relations to developing marketing and sales collateral.

Meeting 98

Meeting Real Estate Energy Agency 98

MaccaPR

OCTOBER 2, 2017

When companies from 3M, Coca-Cola and Toro to General Mills, American Family Insurance, Hormel and Olive Garden restaurants wanted help connecting with Hispanic consumers, they’ve called upon a friend of our agency’s – multicultural marketer Rico Vallejos of the marketing consultancy RicoLatino. What’s the #1 Hispanic Marketing transgression?

Insurance 74

Insurance Insurance Interviews Marketing 74

Cision

JUNE 1, 2017

and Krysten Copeland , founder and chief strategy officer of KC& Co Communications. .; and Krysten Copeland , founder and chief strategy officer of KC& Co Communications. KD: The most memorable milestone in my career was taking a leap of faith and starting my own agency, Powerhouse Communications.

Sports 245

Sports Agency Industry Creativity 245

MaccaPR

DECEMBER 1, 2015

Why should it matter to a chief marketing officer that her advertising and public relations agency teams are all white, blonde and marinated in the same suburban, upper middle class culture? But our advertising and PR community in the Twin Cities is a long way off from that goal: Only 6.3 Should we care that barely 4.5

Marketing 48

Marketing Advertising Advertising Agency 48

Mindful Marketing

SEPTEMBER 8, 2018

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Nike just aired a new commercial that has quickly become entangled in controversy. Surprisingly, the source of conflict is the ad’s narrator, who people seem either to admire or revile, which makes marketing analysts ask, “What did Nike just do?

Sports 50

Sports Ethics Public Affairs Analysis 50

Beyond PR

JULY 26, 2016

Although you want your story to reach the channels that matter, you also need to do it efficiently. When deciding whether a virtual media tour is a smart option for your brand, Risa encourages communicators to consider the following benefits: Satellite media tours save on travel and time. DON’T Overlook Multicultural.

Strategy 40

Strategy Media Radio How To 40

Beyond PR

JUNE 1, 2017

and Krysten Copeland , founder and chief strategy officer of KC& Co Communications. .; and Krysten Copeland , founder and chief strategy officer of KC& Co Communications. KD: The most memorable milestone in my career was taking a leap of faith and starting my own agency, Powerhouse Communications.

Sports 81

Sports Agency Industry Creativity 81

Waxing UnLyrical

JULY 17, 2015

As a starting point, those responsible for publishing industry-wide messaging celebrating leaders in PR must realize the images they publish of PR leaders can innocuously communicate a message of exclusion across the profession. Ed: Did you do a double take? Yes, you get TWO guest posts this week. And that’s no double talk.

Agency 40

Agency Report Training Leadership 40