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3 Ways to Expand Your Reach Within the Hispanic Community

Cision

Use Mobile Destinations. While many people are accustomed to accessing their news either through television or by the newspaper, in the age of technology, it seems as though more people are starting to receive news throughout the day on their mobile phones. 2 million households classified as Hispanic.

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2015 State of the News Media Report

The Proactive Report

And the major takeaway is mobile, mobile, mobile. 39 of the top 50 digital news websites have more traffic to their sites and associated applications coming from mobile devices than from desktop computers says the report. Podcasts: Digital and mobile developments have also broadened the world of audio.

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5 “Founding Fathers” Of PR

ImPRessions - Crenshaw Communications

Dan Edelman (1920-2013) brought products to the public’s attention in a way that was new at the time – by getting their stories in newspapers and on television. As head of corporate communications for oil behemoth Mobil, Schmertz was the most powerful man in PR in the 1970s. Edelman elevates marketing PR.

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Skidz brainstorm as agency readies pitch

Stephen Waddington

Paid, Earned, Shared and Owned (PESO) planning Mobile and digital only. Newspapers and television are for old people. How do we give people transformative moments of mental stealth through the medium of pants? It’s an issue of demographics. Pants are a young person’s thing. The media mix should favour low-cost reach.

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The State of the News Media 2015

Journalistics

The major theme from this year’s report is the rising challenge news organizations face managing mobile and social media audiences. Most notably, 39 of the top 50 digital news websites have more traffic coming from mobile than from desktop computers. Why are mobile visitors less valuable?

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Behind the Headlines With Holly Beverly

Cision

Television series are a great example of this – now people are binge watching entire seasons. Fewer consumers are watching live television or buying DVDs, and the playing field is opening up with Netflix, iTunes, Amazon and Hulu. Technology has changed the business model. How can they overcome those challenges?

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Campus Media 101: What You Need to Know to Reach Student Journalists and Their Audiences

Beyond PR

Rather than focusing solely on social media and mobile, as brands tend to do when considering younger markets, you can target 18- to 22-year-olds at student-run media organizations on college campuses. The college newspaper. Campus Newspapers: The Digital Revolution Is (Also) Here. but “ How should I reach young adults?”.

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