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PRSA Introduces Innovative Program to Guide Journalists Transitioning Into PR and Communications

PRSay

While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. The media marketplace is also changing. Traditional media continues to shrink while job opportunities in public relations, integrated communications, and social media expand and grow.

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Media Relations in 2020

5W PR

A couple of decades ago, media relations meant keeping in touch on a regular basis with the assignment editor of the local TV station and the city editor of the newspaper. In today’s world of social media, media relations is so much broader. What’s Different?

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What PR Pros Should Know about the Next Generation of Journalists

PRSay

Greentarget, the strategic communications firm where I work as director of media relations, recently surveyed 100 journalism students and new professionals in the field. The news media will continue to grapple with social, economic and technological changes.

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Media relations is thriving

Stephen Waddington

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement.

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Where To Find Public Relations Entry-Level Jobs

Doctor Spin

Media outlets. Newspapers, magazines, television stations, and online media companies may have entry-level positions in their PR or communications departments. Digital marketing- and social media agencies. Digital marketing- and social media agencies. Sports teams and organisations.

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Meet the Media: Josh Fisher, Executive Editor or FleetOwner

Bianchi Biz Blog

Covering Hurricane Sandy in 2012 was an adventure that included a lot of adrenaline and little sleep in the “early days” of using social media for good. I had my first staff byline at a small Connecticut newspaper in 2001. I love watching and attending big sporting events. I am a big Cincinnati sports fan (Go Bengals!).

Meeting 96
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Everything You Need to Know About Earned Media

Critical Mention

Earned Media is comprised of coverage that comes from a variety of sources and mediums. A few of those include mentions across broadcast channels, online newspapers and magazines, blogs, social media sites and more. Also, earned media is among the most trusted types of media. Until next time!

Radio 104