Waxing UnLyrical

JANUARY 22, 2016

The first 2016 edition of #measurePR took place on January 12th at our brand new time (we’re testing it) from 8:30 to 9:30 pm ET. Now, I see them as holding PR as a practice back #measurepr. And bring them stories that are resonating #measurepr. Here’s to another great year of PR measurement!

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Waxing UnLyrical

AUGUST 20, 2014

The August 5th edition of #measurePR featured Cision’s Senior VP of Digital Content (and my good friend!) hint: social) #measurepr. Sally Falkow also weighed in with a great observation: There have been more changes in #PR in the last five years than the previous 50 #measurepr. Heidi Sullivan. I like the changes!

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APRIL 22, 2016

The April edition of #measurePR brought together a group of pretty heavy-hitting influencers in our space to chat about – what else? A2 [cont] #InfluencerMarketing is old but tested/true strategy that works, #SoMe just provides an infrastructure for scale #measurepr. It doesn’t work #measurepr.

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Waxing UnLyrical

OCTOBER 9, 2015

The October #measurePR Twitter chat (just this past week) was hosted all the way from India (I’m still here!). measurePR [link]. measurePR — Michelle Hinson (@MichelleHinson) October 6, 2015. measurePR community member Ai Zhang chimed in: Data have 2 be contextualized to make sense. measurepr. (Q3).

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MARCH 13, 2015

The March 3rd edition of #measurePR featured founder of SeeDepth Inc. ” #measurepr. .” ” #measurepr. measurePR #measurepr. Don’t measure effort, measure outcomes – & inputs that = best #measurepr #measurepr. measurePR #measurepr. and Tupelo, Miss.,

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JUNE 3, 2016

The May edition of #measurePR brought together three fabulous guests who were ready to share their smarts on measuring media relations. On moving beyond impressions: @shonali A2: #measurePR re placements, I say it’s like I brought you a $100 bill, if you just frame it and don’t spend it, you’re wasting it #measurepr.

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Waxing UnLyrical

OCTOBER 31, 2014

It is still a blog community with many regular contributors (one-time contributors welcomed too) from all over the world. This month’s edition – which is also, er, today’s edition – has some Halloween-related thoughts that I think you will like. ” “we’re back!” Did you miss us?

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Waxing UnLyrical

DECEMBER 11, 2015

The holiday edition of #measurePR took place on December 8th, with three of my favorite ladies as guests: Sally Falkow of Meritus Media, Heidi Sullivan of Cision, and Christine Perkett of SeeDepth, Inc. On common PR measurement fails: A2 Biggest PR #fail to #measurePR is focusing on eyeballs & impressions w/o setting objectives.

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Waxing UnLyrical

JULY 2, 2018

In this “Generational Edition” of #measurePR, our special guests were Millennials and Gen. Taking us on a ride through their #measurePR journeys, here’s some of what we talked about: Everyone’s first PR-related internship or job: A2. measurePR #PR #PRStudChat pic.twitter.com/P6RIOrMPul. We didn’t #measurePR much.

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JULY 30, 2015

The July edition of #measurePR focused on an area most PR pros don’t often think about: internal communications. A2: Measurement can occur at 3 levels: outputs, outtakes, and outcomes; just know the difference and value provided #measurepr. measurePR community member, Sarah Parker chimed in: Q2: Have a benchmark.

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Waxing UnLyrical

DECEMBER 13, 2011

Jen Zingsheim guest-moderated last week’s #measurepr chat and provided the following recap and transcript. The #MeasurePR chat on December 6 was a free-wheeling smorgasbord of terrific measurement topics, from what the community thinks will be hot measurement trends next year to which free tools we love the most. New trends?

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Waxing UnLyrical

FEBRUARY 25, 2015

The February 3 #MeasurePR chat was rollicking! The February #measurePR recap. Here are some highlights from the discussion: Deanna kicked off the chat by asking Shonali a great question for an anniversary show: why did she start the #MeasurePR chat? Also, Industry appetite has kept pace:) #measurepr.

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Waxing UnLyrical

NOVEMBER 3, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR: The BrandBuilder Edition November 3rd, 2010 Tweet If you work in the PR/marketing world(s) (are they one now? November 9, 12-1 pm ET, on Twitter – use #measurePR.

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Waxing UnLyrical

NOVEMBER 16, 2011

Last week, Spin Sucks ran a guest post I authored on how Twitter chats can be a doorway to your community. Last week – November 8, to be precise – was the regular bi-weekly #measurePR chat. With no agenda and no guest, we ended up having what I called a “fireside” or community chat. It’s a good chat.

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DECEMBER 1, 2014

Download and then edit/update it depending on your industry, needs, etc. Now might be the perfect time for you to take The Digital PR Strategist’s Toolkit and get a head start on your strategic communications planning for 2015. Speaking of PR measurement, I know #measurePR has been very hit-and-miss this year, and I apologize.

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Resources Nonprofit Measurement Creativity 69

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MAY 2, 2014

Other things take priority over the time one spends blogging, tweaking, editing, linking… and when there is a team of bloggers to manage, that is a lot of time, even if one has help. I don’t know if you noticed, but WUL started up at the beginning of this week after a fairly brief hiatus. We just kinda… went away… and came back.

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APRIL 14, 2011

Somehow, it didn't seem right to cancel Tuesday's #measurePR Twitter chat. Emphasis/ital are mine, not Sean's; and the tweets have not been edited, so please roll with typos, etc., The April 12 #measurePR was a spirited affair , featuring. measurepr -12:07 PM Apr 12th, 2011. measurepr -12:29 PM Apr 12th, 2011.

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Waxing UnLyrical

SEPTEMBER 21, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR, the Don Bartholomew Edition Round II September 21st, 2010 Tweet I probably sound like a breathless teenager But last week’s #measurepr chat with Don Bartholomew was Awesome.

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Waxing UnLyrical

APRIL 15, 2013

I had an interesting (to me) exchange of thoughts with a reader of my own blog recently on the subject of person-to-person communication. That we should be exploring ways in which to improve our online communications. Impersonally delivered electronic communication isn’t going to cut it. (Ed: Today’s Tax Day in the U.S.

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FEBRUARY 9, 2015

Seeing as how Valentine’s Day is around the corner, the Birdie and I thought we’d focus this edition of the Monday Roundup on seven people who contribute extensively to the practice of PR today (in some cases, indirectly). So I’m taking advantage of WUL to shine the social media spotlight on them. Jodi Echakowitz.

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Social Media Media Community Web 40

Waxing UnLyrical

JANUARY 2, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The New Year Edition January 2nd, 2011 Tweet The champagne has been popped and you might be recuperating from the New Year’s Eve festivities. Regardless, thanks for visiting!

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DECEMBER 26, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The Boxing Day Edition December 26th, 2010 Tweet No more fun and games With the buildup to Christmas, are you feeling deflated now that the actual day is over? Why: It’s so cute.

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Measurement Facebook Twitter Social Media 55

Waxing UnLyrical

AUGUST 11, 2011

If you’re a “guest&# on a Twitter chat (such as Marshall Sponder was on #measurePR last week – and will be again next week, Tuesday, August 16, 12-1 pm ET), work with the moderator beforehand to get a sense of what questions will be. My, isn’t that an eternity in Twitterverse!

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Waxing UnLyrical

FEBRUARY 6, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The Gerald Durrell Edition February 6th, 2011 Tweet I don’t know if you’ve read My Family and Other Animals by Gerald Durrell ; almost everyone I’ve asked in the States hasn’t.

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Waxing UnLyrical

JANUARY 14, 2011

More than that, you can go directly to editing and viewing the posts directly from the calendar, as well as easily moving posts around by dragging and dropping ‘em. More than that, you can go directly to editing and viewing the posts directly from the calendar, as well as easily moving posts around by dragging and dropping ‘em.

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Waxing UnLyrical

JANUARY 9, 2011

Tell me not , by Patricia Frame at Women Grow Business (which I edit for a client). For example, I thought this week’s roundup might be a list of seven New Year-related posts I found useful. Life really changes in the blink of an eye , doesn’t it? I can’t think of anything else, or do anything else. pts Settings.

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Waxing UnLyrical

JANUARY 23, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The Long Of It January 23rd, 2011 Tweet The long or the short of it? Digital Analytics edition.] One of the age-old questions, eh? Your company is merging. by John Taylor. pts Settings.

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Blogging Measurement Facebook Twitter 47

Waxing UnLyrical

JANUARY 18, 2011

Basically you just upload the images you want, edit their titles, etc., Which means it’s very long. Try the Better Blogroll plugin. What this does is let you select a certain number of blogs from your blogroll, and only that number of blogs will be displayed. Much cleaner than a huge unwieldy list.

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Blogging Facebook Twitter Measurement 81

Waxing UnLyrical

FEBRUARY 5, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Decision February 5th, 2011 Tweet I have a big decision to make. Should I, or should I not, watch the Super Bowl? I don’t want to watch the Super Bowl. I have absolutely no interest in football.

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Facebook Twitter Measurement Blogging 49

Waxing UnLyrical

OCTOBER 14, 2010

Leaders cultivate intelligent and competent group members by communicating why certain methods work and should be replicated, and what about certain ideas are important. Leaders cultivate intelligent and competent group members by communicating why certain methods work and should be replicated, and what about certain ideas are important.

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Blogging Twitter Creativity Facebook 71

Waxing UnLyrical

DECEMBER 16, 2010

Social media, which by definition is about being communal and sociable, making someone move towards the other end of the spectrum? Image: Lars Plougmann via Flickr, Creative Commons Really, if you just read through the comments, there’s your follow-up blog post… but since I promised you one, you’re getting one. Interesting.

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Social Media Media Facebook Twitter 89

Waxing UnLyrical

NOVEMBER 10, 2010

And understanding is one of the most important building blocks to a successful career in any field, and particularly in business communication. And understanding is one of the most important building blocks to a successful career in any field, and particularly in business communication. It helps you understand the medium.

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Blogging Facebook Twitter Writing 90

Waxing UnLyrical

DECEMBER 6, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Walking the Social Talk December 6th, 2010 Tweet These boots were made for talking As editor of Women Grow Business (disclosure: client, which I love ), I come across remarkable blog posts every day.

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Facebook Twitter Social Media Blogging 84

Waxing UnLyrical

JANUARY 7, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Kill Relationships With A Slap In The Face January 7th, 2011 Tweet Tell me when Last April, I was approached to speak at a PR conference targeted to health care professionals by a former vendor.

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How To Facebook Twitter Conference 83

Waxing UnLyrical

DECEMBER 9, 2010

in Communication program. in Communication program. We wanted to highlight JHU’s DC-centric location, its array of academic concentrations, and its emphasis on digital communications, so we came up with a storyboard: at various D.C. Until three weeks ago. Our delight soon turned to panic as soon as we came back from break.

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Waxing UnLyrical

SEPTEMBER 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How A Fake Taxidermist Is Keeping AT&T On Its Toes September 27th, 2010 Tweet Remember how @BPGlobalPR , the fake BP “PR&# Twitterfeed took off? Meet @ATT_Fake_PR (formerly @ATT_Wireless_PR).

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JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? Sprinkle your pitch liberally with strikethroughs and other edits. Image: JKönig via Flickr, CC 2.0 Be blatantly self-promotional.

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