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5 Trends Shaping Tech PR In 2018

ImPRessions - Crenshaw Communications

Privacy regulations. The GDPR privacy rule officially blazed into our lives in May. And it won’t be the last data protection or privacy regulation we’ll see. In July, the state of California passed its own data privacy regulations called CCPA , and other states are sure to follow. 5 tech PR trends.

Trends 157
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How CEOs Should Use Data In A PR Crisis

Onclusive

Crisis preparedness and internal education can aid you before a crisis hits, and having the right monitoring and measurement tools in place can provide you the insights you need throughout a crisis. AirPR Software shows that media coverage and Facebook social media activity significantly slowed after Johnson’s apology.

Crisis 191
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Leveraging Data Analytics for Informed Investor Relations

Presspage

Ensuring data privacy is paramount as companies use extensive data for insights, necessitating strict measures to safeguard sensitive investor information. Request a demo with the Presspage team today - we’d love to show you how our powerful software can put you in the driver's seat! Want to leverage data analytics like a pro?

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Buying or Selling Martech: Cybersecurity Emerges as a Key Point of Differentiation

Sword and the Script

58% of marketers say martech cybersecurity was the top consideration in procuring marketing software tools. For example, a few years back, vendors that develop cybersecurity software and legal tech providers began to hire Chief Information Security Officers (CISOs). 31% said a lack of security and privacy features, and.

Survey 111
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Enterprise Design Tips and Resources, via NYETM

Flack's Revenge

“Business software” does not summon images of elegance or beauty. Vast sums are spent on software each year, and many licenses sits on a shelf, often due to poor UX. Plus, the rise of Apple and consumerization of IT have led to a growing appreciation for great design, in both hardware and software.

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Enterprise Design Tips and Resources, via NYETM

Flack's Revenge

“Business software” does not summon images of elegance or beauty. Vast sums are spent on software each year, and many licenses sit on a shelf, often due to poor UX. Plus, the rise of Apple and consumerization of IT have led to a growing appreciation for great design, in both hardware and software.

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Ad Blocking & PR: Trends & Opportunities

Cision

While ad blocking software has been around for years, concern about ad blocking has become one of the hottest topics in advertising and marketing this year, especially for mobile advertising. Some software providers and consumers declare that ad blocking is a right, or at least close enough that it shouldn’t be stopped.

Trends 120