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5 Trends Shaping Tech PR In 2018

ImPRessions - Crenshaw Communications

At times, technology PR can feel like a shape-shifting beast — large, fast-moving, and even a little intimidating. Privacy regulations. The GDPR privacy rule officially blazed into our lives in May. And it won’t be the last data protection or privacy regulation we’ll see. 5 tech PR trends. 5 tech PR trends.

Trends 157
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How CEOs Should Use Data In A PR Crisis

Onclusive

Crisis preparedness and internal education can aid you before a crisis hits, and having the right monitoring and measurement tools in place can provide you the insights you need throughout a crisis. AirPR Software shows that media coverage and Facebook social media activity significantly slowed after Johnson’s apology.

Crisis 191
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Leveraging Data Analytics for Informed Investor Relations

Presspage

Embracing this technology helps companies meet investor needs and solidify lasting relationships. Ensuring data privacy is paramount as companies use extensive data for insights, necessitating strict measures to safeguard sensitive investor information. But how can IROs make the most of these new technologies?

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Buying or Selling Martech: Cybersecurity Emerges as a Key Point of Differentiation

Sword and the Script

58% of marketers say martech cybersecurity was the top consideration in procuring marketing software tools. I recently read an account by an executive summarizing his experience buying a marketing technology (martech) tool. The findings remind me of a trend I’ve seen in other technology sectors. 38% said budget.

Survey 112
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Enterprise Design Tips and Resources, via NYETM

Flack's Revenge

“Business software” does not summon images of elegance or beauty. Vast sums are spent on software each year, and many licenses sit on a shelf, often due to poor UX. Plus, the rise of Apple and consumerization of IT have led to a growing appreciation for great design, in both hardware and software.

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Enterprise Design Tips and Resources, via NYETM

Flack's Revenge

“Business software” does not summon images of elegance or beauty. Vast sums are spent on software each year, and many licenses sits on a shelf, often due to poor UX. Plus, the rise of Apple and consumerization of IT have led to a growing appreciation for great design, in both hardware and software.

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Online security using SSL and HTTPS

Presspage

SSL provides security in two steps, which offers online privacy and data integrity. The “S” is a security measure to ensure the safe and encrypted connection with a server. To prevent that, a security measure such as SSL can be implemented. HTTPS stands for Hypertext Transfer Protocol Secure.

SEO 74