Shift Communications
AUGUST 2, 2022
Sexist terminology such as “male and female” connectors or phrases such as “manhours” to describe the work that went into a project Ableist adjectives like “disabled” software features. While Language, Please is designed for journalists and their editors, it also serves as a valuable resource for corporate and marketing communications.
PR Fuel
OCTOBER 8, 2022
Whether it be an update to existing software, a new partnership, or the creation of entirely new software , they always have something to inform the public about. Let’s say that your company is releasing new software. Real Estate. Real estate companies can benefit from press releases as well.
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Flack's Revenge
DECEMBER 12, 2022
This article explores the stunning rise of the Metaverse buzz and offers tips to PR professionals working in this area and in other early, frothy markets. So, what are the right tech PR and marketing tactics for early-stage tech, when case studies and practical solutions are years away? How Soon is Now? But you have a job to do.
ImPRessions - Crenshaw Communications
OCTOBER 5, 2018
As a PR professional and secret Zillow enthusiast, I can appreciate real estate euphemisms. When it comes to business software, customers may expect to hear about “end-to-end solutions” or a “suite of scaleable offerings.” In some cases it’s understandable, or even necessary.
Doctor Spin
APRIL 6, 2023
The strategy is inspired by Derek Halpern, former blogger on marketing psychology at Social Triggers. Derek Halpern, who wrote about marketing psychology, named this approach the superhero solution. To demonstrate its use, he identified that the most valuable real estate on a website is above the fold (i.e.
Maxim Behar
SEPTEMBER 5, 2021
My argument is very simple - you can develop a software or buy any media around the world and flood it with advertisements, but today you can't do anything without properly structuring the content. Advertising agencies usually work with marketing directors, digital agencies, most often with brand managers or lower-level professionals.
Bianchi Biz Blog
MAY 22, 2023
My journalism stops include S&P Global Market Intelligence, where I covered single-family housing, apartment, student housing, manufactured housing, office and industrial real estate investment trusts. Can you tell us what types of stories, trends or issues are on your radar now?
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