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DEI Language, Please: A New Step in Corporate and Marketing Communications

Shift Communications

Sexist terminology such as “male and female” connectors or phrases such as “manhours” to describe the work that went into a project Ableist adjectives like “disabled” software features. While Language, Please is designed for journalists and their editors, it also serves as a valuable resource for corporate and marketing communications.

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For Better or Meta-worse:  Promoting Early-Stage Tech without Getting Burnt

Flack's Revenge

This article explores the stunning rise of the Metaverse buzz and offers tips to PR professionals working in this area and in other early, frothy markets. s blog reported an aggregate $120B funding for related technology and infrastructure in the first five months of 2022, more than double the $57B invested in all of 2021.

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The Superhero Solution PR Strategy

Doctor Spin

The strategy is inspired by Derek Halpern, former blogger on marketing psychology at Social Triggers. Derek Halpern, who wrote about marketing psychology, named this approach the superhero solution. To demonstrate its use, he identified that the most valuable real estate on a website is above the fold (i.e.

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Marketing Automation Only Does What You Tell It To; Off Script No. 33: Bryan Young

Sword and the Script

It would sure be nice to buy a pound of marketing automation , turn it on, and then relax as highly qualified leads pour in. That my takeaway from this interview published today with a gentleman who has a history in marketing automation. Marketing automation isn’t an auto-pilot type function as most companies would like it to be.

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Maximizing Your PR Potential: A CEO’s Guide to Mastering Public Relations on a Busy Schedule

Victorious PR

Our clients range from software developers to solar power sales people to insurance claims lawyers to feminine power coaches. Marketing is saying ‘Look at me, I’m awesome!’ I mean, which one are you going to trust more, a blog written BY Facebook or an article written ABOUT Facebook? THAT is PR. That is word of mouth.

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9 Predictions for 2018

HMA Public Relations

Since the stock have been down 40%, the market as a whole is up like 30% to 40%, Kroger has only gotten 5% of the value back. I mean, they got real estate everywhere, they got leases everywhere. Chinese Sellers to Disrupt the Market. That was the day that stock was down 40%. I could maybe even…I don’t know.

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