PRSay

AUGUST 6, 2019

In interviewing Gen Zers, ages 13-22, nationwide for my book, “Decoding Gen Z: 101 Lessons Generation Z Will Teach Corporate America, Marketers & Media,” I detail six degrees of Gen Z which reinforce the comment of the MTV chief marketer. They do not read newspapers and magazines or watch traditional television.

Television 158

Television Instagram Consumer Newspapers 158

Stephen Waddington

JUNE 25, 2020

The report is based on data collected from a series of surveys of more than 80,000 people in 40 markets. Television news and online sources have seen significant upticks against a trend of decline. Consumption of printed newspapers has fallen as lockdowns undermine physical distribution. Here are the main findings.

Newspapers 103

Newspapers Print Local Television 103

Onclusive

FEBRUARY 22, 2018

I believe each client begins at a different point on the PR spectrum … some need to start with blogs, online magazines and trades publications to perfect their narrative before moving to mainstream radio and television media outlets. AirPR: With PR as a focus, you have included marketing and advertising into your agency.

Interviews 284

Interviews Radio Small Business Pitching 284

Mindful Marketing

MAY 21, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing In casual interpersonal conversation, two topics have long been taboo: politics and religion. Check out Mindful Marketing Ads and Vote your Mind! of the U.S.

Advertising 90

Advertising Advertising Television Radio 90

PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. New ways to measure the combined impact of public relations and marketing will likely emerge. Look for more PR shops to say they’re “data driven.”.

Publicity 167

Publicity Social Media Television Measurement 167

Sword and the Script

SEPTEMBER 29, 2015

The best way to excel at content marketing is to “be the story.” ” That’s according to the new documentary by the Content Marketing Institute : The Story of Content. The film, which runs a little more than 40 minutes, explores what content marketing is, its history and why it’s different.

Content Marketing 60

Content Marketing Marketing Agriculture Newspapers 60

PRSay

JUNE 5, 2023

Ahead of his morning keynote on June 23, Thurston discusses his reaction to the show’s success, how to find yourself in the great outdoors and the marketing powers of PBS affiliates. Every local PBS affiliate has seemingly been doing marketing for it. Or, I photograph and video document and share it.

Storytelling 60

Storytelling Tourism Travel Local 60

Cision

APRIL 27, 2016

Rogers & Cowan has a tremendous roster of brand and entertainment clients, and I’m especially excited to be leading new business, marketing and social media efforts for the agency’s entertainment and brand teams. Television series are a great example of this – now people are binge watching entire seasons.

Real Estate 120

Real Estate Television Technology Agency 120

Flatiron Communications

MAY 7, 2015

Today, savvy marketers talk about “engagement” metrics and the actions that can be attributed to that engagement, e.g., product purchase, stock movement, movie/concert attendance, etc. TV may be sexy, and exciting, but [it pales next to digital video in terms of reach].”

Video 28

Video Print Television Journalism 28

Masters in Communications

FEBRUARY 12, 2022

So far, we've seen the development of targeted advertising, big data collection, analytics, and other digital tracking methods for more efficient marketing and information dissemination (called Big Data), all of which have potentially sinister as well as positive uses. The internet is the most obvious form of digital media.

Ethics 52

Ethics Communications Print Television 52

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. There are examples offline and online in almost every market. Transatlantic television became possible.

Media Relations 115

Media Relations Media Print Newspapers 115

Cision

OCTOBER 14, 2015

Cognitive and behavioral science aren’t new to marketing and advertising and as our understanding of human cognition increases, so does the research of how it applies to communications. The immersive aspect of VR could dramatically change how we respond to news coverage, as it can activate empathy in ways that print and video may not.

Journalism 120

Journalism Trends Local Print 120

Maxim Behar

JANUARY 11, 2024

The fact that there are leaders, the fact that there are managers, the fact that there is freedom, the fact that there is a market whatsoever. But we have a market. It's more marketing than it is management. There's a video of an interview with Bill Gates where he's asked, "What do we use this computer for?"

Leadership 59

Leadership Social Media Creativity Ethics 59

Journalistics

MAY 26, 2015

For those of you working in digital marketing or related fields, this should come as no surprise to you. The legacy news industry – traditional newspapers and magazines – have made little progress securing digital ad revenue. Local television is seeing an uptick in viewership, particularly around the evening news.

Newspapers 71

Newspapers Mobile Media Facebook 71

Journalistics

MAY 26, 2015

For those of you working in digital marketing or related fields, this should come as no surprise to you. The legacy news industry – traditional newspapers and magazines – have made little progress securing digital ad revenue. Local television is seeing an uptick in viewership, particularly around the evening news.

Mobile 52

Mobile Media Newspapers Local 52

David PR Group

JANUARY 21, 2016

A few weeks back, I interviewed David Meerman Scott about his book, The New Rules of Marketing & PR , and one area I promised to revisit is known as newsjacking. You can blog, do a video, shoot a Periscope live stream, tweet, or create an infographic. Following are five key questions and answers about the subject. –John.

Television 40

Television Corporate Infographics Radio 40

Journalistics

MAY 26, 2015

For those of you working in digital marketing or related fields, this should come as no surprise to you. The legacy news industry – traditional newspapers and magazines – have made little progress securing digital ad revenue. Local television is seeing an uptick in viewership, particularly around the evening news.

Mobile 40

Mobile Media Newspapers Local 40

Maxim Behar

JULY 5, 2023

Because up until now, and up until 15 years ago, we also had online media, we had websites, we went there to write, but social media has given us this sense of interactivity, meaning we can respond, we can get a response, we can have a conversation, we can share pictures, videos, something that wasn't possible before.

Radio 52

Radio Hotels Course Social Media 52

PR Fuel

MARCH 17, 2020

Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Long-Term Strategy: Content Marketing. Content marketing isn’t a new idea. Television and radio’s quick ads made it fall from favor for a few decades.

Publicity 67

Publicity Small Business Advertising Advertising 67

Stuart Bruce

OCTOBER 30, 2014

Advertising and marketing people might have used to have control. Yesterday Philips talked about its new digital marketing strategy and how it would take data from its connected healthcare devices to provide insight for its marketing. But many companies jumping on the content marketing band wagon get it spectacularly wrong.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Communications Conversations

MAY 13, 2015

She is editor-in-chief of The Winonan , WSU’s campus newspaper; she is president of the WSU Public Relations Student Society of America chapter; and she is executive director of the WSU St. She has a strong background in advertising, public relations and marketing and is skilled at primary research (surveys and focus groups).

Groups 60

Groups Internal International Conference 60